How to leverage the enduring human need for analogueexperiences to attract and retain more customers in a digitalworld.
Anything that can be digitised will be digitised. But can thedigital-connect ever really replace the personal touch? Isword-of-mouse always more effective than word-of-mouth? And what ofcustomers' enduring need for analogue experiences (thinkanalogue watches, paperback books and multiplex movie theatres, forexample). In your rush to embrace your customers' digitalmind are you ignoring an equally valuable asset: their analogueheart? Better yet, how can you leverage the analogue heart toprovide your company or brand with an unbeatable competitiveedge?
The answer, according to internationally acclaimed futurist, AndersSormon-Nilsson is Digilogue -- the 'translationalsweet-spot, the convergence of the digital and theanalogue.'
A book that will revolutionise how you do business in a digitalworld, Digilogue provides powerful insights, strategies andtools to help you provide value to digital minds, while connectingwith analogue hearts.
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Verlagsort
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ISBN-13
978-1-118-64140-8 (9781118641408)
Schweitzer Klassifikation
About the author ix
Acknowledgements xi
Prologue xv
Introduction xxi
Part I: The fighters size each other up 1
1: Digital disruption 3
2: Analogue versus digital 29
3: Bringing the old and the new together 51
4: Digilogue 77
Part II: The battle heats up 97
5: Digital grapevine 99
6: Analogue escapism 117
7: Digital diffusion of ideas 137
8: Analogue location drives digital innovation 157
Part III: Hanging up the gloves and meeting in the middle 173
9: Standing the test of time 175
10: Going digilogue 197
Conclusion 215
Index 217
