With this e-book, we seek to shed light on five key drivers of the growing panorama of social media. Despite some early investigations into social media (see review by Grewal et al. 2016), the field remains in its infancy. This e-book aims to highlight some important drivers of social media engagement.
Sprache
Verlagsort
Bradford, West Yorkshire
Großbritannien
Dateigröße
ISBN-13
978-1-78635-266-8 (9781786352668)
Schweitzer Klassifikation
