Contents
An Oversharing-filled Introduction, ix
Part One: Setting the Stage, 1
1 Why Disruptive Discovery?, 3
2 What's My Deal With Discovery Anyway?, 8
3 Starting on the Surface, 13
4 But Isn't Being Disruptive a Bad Thing?, 20
5 Understanding Disruptive Discovery, 25
6 A Matter of Trust, 34
7 An Early Intermission, 43
Part Two: Getting Started, 51
8 Finding the Right Fit, 53
9 Establishing Your Purpose, 63
10 Surface Discovery Time...Let's Do This Thing!, 73
Part Three: The 10 Questions That Matter, 87
11 Prelude 89
12 Question That Matters #1: What if?, 91
13 Question That Matters #2: So what?, 98
14 Question That Matters #3: Range-finding, 106
15 Question That Matters #4: Dare to Dream, 114
16 Question That Matters #5: The Other Side, 122
17 Question That Matters #6: Impetus, 132
18 Question That Matters #7: Narrative, 141
19 Question That Matters #8: Risk/Reward, 150
20 Question That Matters #9: Anything Else?, 160
21 Question That Matters #10: Why?, 166
Part Four: Putting a Bow on Disruptive Discovery, 179
22 Pulling It All Together, 181
23 More on Empathy, 197
24 Things I Think, 210
25 Now What?, 224
Acknowledgments, 235
Suggested Reading, 242
Index, 244
About the Author: Geoff Snavely