Sams Teach Yourself Facebook for Business in 10 Minutes

Introduction 1

About This Book 3

Who This Book Is For 4

What Do I Need to Use This Book? 5

Conventions Used in This Book 6

Screen Captures 6

1 Introducing Facebook for Business 9

Why Facebook Is So Popular 9

Why Your Business Should Be on Facebook 12

Comparing Personal and Business Facebook Pages 16

Your Personal Facebook Page 16

Examining a Facebook Fan Page for Business 19

Understanding How a Big Business Uses Facebook 22

Summary 23

2 Setting Up a Business-Friendly Profile Page 25

What Makes a Personal Page Business-Friendly? 25

Creating a Business-Only "Personal" Page 27

Signing Up for Facebook 28

Finding Friends 30

Editing Your Profile 31

Changing Privacy Settings 34

Sharing Your Status 39

Summary 42

3 Finding and Installing Apps 43

Choosing Apps for Business and Pleasure 43

Looking for Facebook Apps 45

Summary 52

4 Choosing Your Facebook Business Strategy 53

Leading with Facebook First 53

Examining Facebook Business Features 56

Your Fan Page 56

Your Places Page 58

Facebook Deals 59

Facebook Ads 61

Checking In to a Place 62

Pulling It All Together 66

Summary 69

5 Planning Your Fan Page 71

Anatomy of a Facebook Page 71

Planning Your Fan Page 73

Typical Website Tabs 74

Freeform Pages Using FBML 76

Photos and Video 77

Events, Reviews, and Discussion Boards 81

Summary 83

6 Creating Your Fan Page 85

Checking if Your Business Name Is in Use 85

Why Use a Vanity URL? 86

Just What Name Should You Use? 87

Checking Out Your Candidates 88

Making Your Choice 90

Signing Up for Your Page 91

7 Setting Up Your Business Fan Page 99

Creating Core Settings for Your Business Fan Page 99

Entering Basic Information 100

Adding a Profile Picture 102

Adding and Managing Apps 103

Changing Mobile Settings and Your URL 105

Summary 109

8 Expanding and Promoting Your Fan Page 111

Waiting to Send Out Invitations 111

Building Your Wall through Status Updates 113

Text Status Updates 113

Photos on Your Wall 115

Link Updates 116

Video Updates 117

Updating the Info Tab 118

Managing the Photos Tab 119

Start Discussions 122

Add Links, Notes, Videos, and Events 123

Summary 124

9 Claiming Your Places Page 125

Understanding How Places Fits In 125

Understanding How to Claim Your Place 128

Adding Your Place 130

Editing Your Place 133

Claiming Your Place 134

Combining Places and Pages 137

Summary 139

10 Creating Facebook Deals 141

Understanding the Advantages of Facebook Deals 141

Finding Out If You Can Offer Facebook Deals 145

Thinking Up Deals 146

Creating a Deal 150

Summary 153

11 Planning and Targeting Facebook Ads 155

Budgeting for Your Ad Campaign 155

Avoiding Wastage 158

Creating a Facebook-Friendly Call to Action 160

Designing an Ad 161

Targeting Your Ads 162

Understanding How Facebook Determines a User's Location 164

Focusing on Major Types of Targeting 165

Minor Types of Targeting 167

Summary 168

12 Pricing and Creating Your Ad Campaign 169

Understanding What You Pay 169

Learning Key Advertising Terms 170

Creating an Ad 173

Summary 181

13 Promoting Your Facebook Presence 183

Understanding Why Promotion Is Important 183

Measuring Your Efforts 185

Promoting in the Real World 186

Promoting Online and on Facebook 189

Promoting All Your Facebook Pieces 192

Summary 193

14 Tracking the Performance of Your Facebook Presence 195

Understanding Why Tracking Is Important 195

Understanding Why Facebook Data Is So Accurate 196

Touring the Page Overview in Insights 198

Drilling Down on Insights about Users 203

Daily Active Users Breakdown 204

New Likes 205

Demographics 206

Activity-Page Views and Media Consumption 207

Drilling Down on Interactions 209

Page Posts 209

Page Activity 210

Summary 211

Index 213