Jeff Smith's Senior Portrait Photography Handbook

Name: Jeff Smith's Senior Portrait Photography Handbook | A Guide for Professional Digital Photographers
Brand: Amherst Media
Price: 19.49 EUR
Availability: OnlineOnly

A Guide for Professional Digital Photographers

Jeff Smith(Autor*in)

Amherst Media (Verlag)

Erschienen am 1. Januar 2010

126 Seiten

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978-1-60895-201-4 (ISBN)

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Beschreibung

Weitere Details

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Inhalt

Cover
Copyright
Table of Contents
Introduction
It's a Business
Being a Professional
About This Book
1. The Senior Portrait Market
Teenagers as Your Demographic
First and Foremost, Teens are Kids
Regional Variations
Contracted vs. Non-Contracted
Live with the Reality
The Numbers
2. Creating the Experience
Great Portraits Aren't Enough
Build the Emotion, Build the Investment
Keep It Moving
Break the Rules
Viewing the Images
The Advantages of Selling Immediately After the Session
The Excuses You'll Hear for Not Doing It
Simplify the Process
Don't Overdo It
3. Design and Style
Creating Lasting Appeal
Style Starts with Education
Factors You Can't Change (Much)
Your Subject's Appearance
The Clothing They Brought to the Session
The Makeup They Normally Wear
Expression
Final Thoughts
4. Lighting
It's Not That Complicated
The Basics
Auxiliary Lights
Fill Light
Main Light
Softening the Light
Light Modifiers
Feathering the Light
Testing Your Lighting
Prepare for the Test
Testing the Main Light
Testing the Fill Source
Allow for Different Situations
Make Prints
Evaluate the Results
Developing Your Style
An Additional Reflector/Light
Butterfly Lighting
Ring Lighting
Spotlights
Diamond Light
Parabolics
Background Lights
Final Thoughts
Using Your Creative Controls
The Studio Background
The Outdoor Background
Lighting
Posing
5. Posing
Care Enough to Do It Right
Sensitively Identify Any Problems
Posing Styles
Types of Poses
A Direction for the Session
The Style Breakdown
Posing Fundamentals
The Face
The Neck
The Shoulders
The Arms
The Hands
The Waistline
Hips and Thighs
The Legs
The Feet
Pose Every Image as a Full-Length Portrait
Demonstrate the Pose
Work with Variations
Be Tactful
Refine the Camera Position
Final Thoughts
6. Outdoor and Location Portraiture
The Rules
Rule 1: Don't Use On-Camera Flash
Rule 2: Work with the Natural Light or Overpower It
Rule 3: Learn to Work in Less-than-Ideal Lighting
Rule 4: Be Smart about Scheduling and Travel
Rule 5: Make the Most of your Locale
Lighting Control
Find Pockets of Shade
Create the Main-Light Source
Background Control
Finding the Right Exposure Balance
Camera Height
Look for Even Lighting
Indoor Location Sessions
Using Window Light
Shutter Speed and ISO
Keep Your Focus on the Subject
Final Thoughts
7. Adding Props
Personalize with Props
Keep the Focus on the Person
The Size of the Prop
Final Thoughts
8. Finishing the Portraits
Delegate Postproduction
Standardize Your Procedures
Our Approach to Correction
Look for Simple Fixes
For Heavy Subjects
Vignetting
Clients Pay for Other Corrections
9. Marketing
Contracting
What to Expect
Donations
The Value of the Contract
Know Who You're Dealing With
Understand the Legal Issues
What's Good About Contracts
Understand the Demographics
Understand the Competition
Direct Marketing
The Two Rules of Direct Marketing
Methods of Promoting Your Studio
Create a Theme
Ask Your Clients
There Are No Average Seniors
Be Honest, Accurate, and Consistent
Watch Your Budget
Final Thoughts
10. Being Profitable
Prepaid Sessions
Insist a Parent Accompanies the Senior/Teen
Shoot It, Show It, Sell It
Protect Your Copyright
Add Your Logo
Add Texture to the Prints
Stop Selling Single Prints
In Closing
Index
Back Cover

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