Marketing Intelligence, Part A

Chapter 1. Unlocking the Power of Artificial Intelligence for Customer Engagement: A Bibliometric Analysis; Chand Prakash, Ritu Yadav, Amit Dangi, and Manisha Yadav

Chapter 2. Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications; Mohammed Majeed, Jonas Yomboi, Alhassan Fatawu, Clement Nangpiire, and Manu Victoria

Chapter 3. Leveraging Data Sharing for Enhanced Experiences in Service Industries: Role of Experience Orientation and Privacy Calculus; Elangovan N, Aishwarya Nagarathinam, Sundaravel Elangovan, Aarthy Chellasamy, and Sangeetha Rangasamy

Chapter 4. Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana; Gideon Awini, Abubakari Abdul-Razak, Mohammed Majeed, Ahmed Sakara, and Azumah Abdul-Tawab

Chapter 5. Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects; Talasila Harshitha, Prathiba S, Narasimha Murthy H, and Joel Jebadurai Devapictahi

Chapter 6. Internet of Things and Knowledge Management; Abubakari Abdul-Razak, Mohammed Majeed, and Gideon Awini

Chapter 7. Enhancing Customer Satisfaction Through Artificial Neural Networks (ANNS): Principles, Architectures, and Practical Applications; Diva Kaur Grewal, Vanishree Senthilkumaran, and Hridhya P. K.

Chapter 8. Managing the Ethical Concerns in Adoption of Artificial Intelligence in Marketing Strategies: A Case Study of Google AI; Aliza and Asha Ram Tripathi

Chapter 9. Role of Artificial Intelligence in Customer Engagement and Experience; Shakti Swarupa Nayak, Himanshi R Giri, Thirupathi Manickam, and Sriram Ananthan

Chapter 10. Digital Channels and User Engagement: A Conceptual Framework for Enhancing Brand Visibility and Revenue; Swetalina Mishra, Girija Nandini, Pramod Kumar Patjoshi, and Shiv Sankar Das

Chapter 11. Natural Processing Language: Business Strategy in Marketing Intelligence; Kankhita Mukherjee, Sriram Ananthan, Raghunandan G, and Thirupathi Manickam

Chapter 12. Alexa, can you please tell me how I can engage and provide the best experience and value to my customers; Akhila R Udupa and Arabinda Bhandari