True Profit!

Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher & Partners, the world's leading price consultancy, with over 40 offices in 24 countries. Ranked on the Thinkers50 list of the most influential international management thinkers, he is considered the world's foremost authority on pricing strategy.
Simon has published over 35 books, translated in 27 languages, including the worldwide bestsellers Hidden Champions, Confessions of the Pricing Man, Power Pricing, and Manage for Profit, Not for Market Share. He has advised many of the world's leading companies, and has served as a board member of foundations and corporations.
Before committing himself entirely to management consulting, Simon was a professor of business administration and marketing at the University of Mainz, Germany (1989-1995) and the University of Bielefeld, Germany (1979-1989). His visiting professorships include Harvard Business School (Massachusetts, USA), Stanford University (California, USA), London Business School (UK), INSEAD (France), Keio University in Tokyo, and MIT (Massachusetts, USA).