Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Name: Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
Brand: McGraw-Hill Education
Price: 33.05 EUR
Availability: OnlineOnly

Dan Sherman(Autor*in)

McGraw-Hill Education (Verlag)

1. Auflage

Erschienen am 1. August 2014

229 Seiten

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978-0-07-183305-9 (ISBN)

33,05 €inkl. 7% MwSt.

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Inhalt

Cover
Title Page
Copyright Page
Contents
Foreword by David T. Fagan
Author's Note
Preface to the Second Edition
Acknowledgments
Introduction: Love at First Click
Internet Databases Are in My Blood
How to Create a Yacht
Chapter 1: Social Media Is Not Your Father's Marketing
Honesty Is King
LinkedIn: Your Personal Worldwide Database
Who's Having Success with LinkedIn?
Understanding the LinkedIn Levels
Chapter 2: The LinkedIn Profile: Your Miniwebsite
Creating a Powerful Profile
How to Make Your Profile Rock!
Designing the Perfect Information Box
Creating the Ad for You, Inc.
Your Summary
Filling Out Your Work Experience
Adding Sections That Make Your Profile Shine
Letting People Know About Your Multiple Personalities
Chapter 3: What Goes Around: Giving and Getting Recommendations
Social Proof Is the Key to Success
Consider Which Contacts You Might Get Recommendations From
Get Recommendations from First-Level Connections
Want More Recommendations? Write Some!
Know the People You Are Recommending
Manage Your Recommendations
Get the Social Proof You Need
Chapter 4: It's Show Time! Adding Multimedia to Your Profile
Add Video to Your LinkedIn Profile
Use These Insider Tips Shared by Expert Video Producers
Add Promotional Literature to Your Profile
Chapter 5: The Finishing Touches: Creating a Rocking Profile
Skills & Expertise
Languages
Education
Advice for Contacting You
Personal Details
Chapter 6: All About Keywords: Optimizing Your Profile to Be Found
Four Required Places for Your Keywords
Researching Your Competitors
Advanced Optimization Strategies
Other Places to Optimize Your Profile
Where NOT to Optimize Your Profile
Moving Sections Within Your Profile
Chapter 7: Your Virtual Rolodex: Grow Your Network by Adding Contacts
The Magic Number Is 500
To Connect or Not to Connect
How to Get More Connections
How to Start Inviting Contacts
Creative Ways to Get More Connections
Open Networkers: The Key to Hyper Growth
Getting a Paid Open Networking Account
Removing a Connection
Chapter 8: Your Social Influence Circle: Searching for and Contacting People
Using the Advanced People Search
Saving Your Searches
Making a Personal Connection
Contacting Non-First-Level Connections
Reaching Second-Level Connections
Reaching Third-Level Connections
Contacting Groups of People
Tag, You're It: Grouping Contacts for Targeted Marketing
Messaging More than 50 People
Finding Joint Venture Partners on LinkedIn
Insider Tips for Contacting Reporters on LinkedIn
Finding a Mentor on LinkedIn
Final Thoughts on Mentors: Work at the Relationship
Chapter 9: Power in Tribes: Joining and Creating Groups
Joining Groups
Diversifying Your Groups
Navigating Your Groups
Messaging Group Members
Leaving Groups
Creating Groups
Promoting Your Groups
Creating Subgroups for More Influence
Building Your Business with Groups
A Wise Name and Logo Choice
Getting Group Members Engaged
A Superstar Group Owner Shares His Secrets of Success
Building Website Traffic with Groups
Chapter 10: Good Company: Create Your Company Page and Follow Other Companies
Creating an Engaging Company Page
Adding Details About Your Company
Creating a Company Status Update
Company Page Success Story: Getting a Massive Number of Leads
Making Your Company Page Exciting
Prospecting for Business Using the Companies Section
Contacting People at Your Target Company
Using Introductions for Prospecting
Leveraging Company Information
Follow That Company
Using Company Pages to Create Opportunities
Chapter 11: Off to Work We Go: Finding Your Perfect Job
Why LinkedIn Crushes Job Boards
Cracking the Hidden Job Market
Turning Your Job Search into a Marketing Campaign
Acing the Informational Interview
Creating a Job That Does Not Exist
Getting the Low-Hanging Fruit
Searching Paid Job Listings
Searching for Jobs in the Companies Section
Looking for Jobs in Groups
Turning Your Profile into a Job-Hunting Machine
Advanced Profile Tips for Job Seekers
Leveraging Your Alma Mater
Participating in Groups
Searching Your Specialty to Uncover Jobs
Upgrading to a Premium Job Seeker Account
Doing Research for Your Interview
A LinkedIn Job Search Success Story
Social Media Job-Hunting Advice from a Career Coach
Chapter 12: Successful Selling on LinkedIn: How to Do It Right
Social Selling Means Creating Value
Create Value First, Then Sell
Create Something Amazing and Give It Away
Get Ready for Successful Social Selling
Search and Research: Build a Highly Targeted Prospect List
Join Groups to Sell More
Start a Group to Create a Ready Market of Targeted Prospects
Leverage Your Prospects' Trigger Events
Surround Your Target and Capitalize on Team Buying
The Surefire LinkedIn Sales Message
Close Your LinkedIn Sales: A Sandler® Sales Trainer Reveals How
Combine Your Online and Offline Networking for Greater Success
Networking That Leads to Business: How to Do It Right
Chapter 13: Going Mobile: The Power of LinkedIn on the Go
You Can Take It with You
LinkedIn Is for Tablets Too
Chapter 14: The Daily Approach to Success on LinkedIn
Making the Most of Status Updates
LinkedIn Etiquette Regarding Updates
Clever Ways to Show Up in Network Updates
Creating a LinkedIn Goal Statement
Powerful Daily Success Activities
Turbocharged LinkedIn Success Activities
Creating a Leadership Reputation Every Day on LinkedIn
Conclusion: Opportunity Is Knocking at Your Door
People Buy People
Measure Your Success
It's Up to You Now
For More Information
Index

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