The Protection of Non-Traditional Trademarks

Part I: Taking Stock - Legislative Framework and Practical Implications; 1. Denis Croze: Making a Large Universe Visually Perceptible: The Development of Non-Traditional Marks in WIPO Treaties; 2. Mitchell Adams and Amanda Scordamaglia: Non-Traditional Marks: An Empirical Study; 3. Dev Gangjee: Non-Traditional Marks and Classification Traditions; 4. Michael Handler: What Should Constitute Infringement of a Non-Traditional Mark?; 5. Annette Kur: Keeping Indistinctive and Descriptive Shapes Free - The Broadened Limitation of Protection in the European Union; Part II: Assessing the Legislative Framework - Unresolved Challenges; 6. Deven Desai: Should Trademark Laws Protect Non-Traditional Marks as Marketing Practices?; 7. Ng-Loy Wee Loon: Special Restrictions on Registration of Product Shape Marks - A Breach of International Law?; 8. Irene Calboli: Designing a Stricter Distinctiveness Requirement for Non-Traditional Marks under the Current Legislative Framework(s); 9. Graeme Dinwoodie: Aesthetic Functionality, Acquired Distinctiveness and Non-Traditional Marks; 10. Justin Hughes: The Vexing Problem of Aesthetic Functionality in Non-Traditional Marks; Part III: Assessing the Impact on Freedom of Competition - Innovation Concerns; 11. Gustavo Ghidini: Non-Traditional Marks as Eternal Monopolies on Product Features?; 12. J. Glynn Lunney: Trade Dress Protection: The Error Costs of Making an Exception the Rule; 13. Lavinia Brancusi: Assessing the Impact of Registering Non-Traditional Marks: A Competition Law Analysis; 14. Arul Scaria: Non-Traditional Marks on Pharmaceutical Products: Non-Traditional Barriers to Access to Medicine?; 15. Carolina Castaldi: The Economics and Management of Non-Traditional Marks; Part IV: Assessing the Impact on Freedom of Expression - Social and Cultural Concerns; 16. Lisa Ramsey: Non-Traditional Marks and Inherently Valuable Expression; 17. Martin Senftleben: The Corrosive Effect of Non-Traditional Marks on Cultural Follow-On Innovation; 18. Haochen Sun: The Impact of Non-Traditional Marks on Access to Aesthetic Styles and Symbols