David Meerman Scotts marketing bible has become a modern daybusiness classic.
This is the book every ambitious, forward-thinking, progressivemarketer or publicist has at the front of their shelf. Businesscommunication has changed over the recent years. Creative ad copyis no longer enough. The New Rules of Marketing and PR hasbrought thousands of marketers up to speed on the changingrequirements of promoting products or services in the new digitalage. This is a one-of-a-kind, pioneering guide, offering astep-by-step action plan for harnessing the power of the Internetto communicate with buyers directly, raise online visibility, andincrease sales. Its about getting the right message to the rightpeople at the right time - for a fraction of the cost of abig-budget advertising campaign. This new, updated editionincludes:
* A new introduction discussing recent changes to the world ofmarketing and PR
* A brand new chapter on mobile marketing
* An additional chapter on real-time marketing and PR
* Updated information on how to measure the success of yourcampaigns
* A range of new tools
* Fresh case studies
Auflage
Sprache
Dateigröße
ISBN-13
978-1-118-11966-2 (9781118119662)
Schweitzer Klassifikation
DAVID MEERMAN SCOTT is the author of Real-Time Marketing &PR, World Wide Rave, Marketing Lessons from the Grateful Dead, andThe New Rules of Marketing & PR. His books open people's eyesto the new realities of marketing and public relations. David'spopular blog and hundreds of speaking engagements around the worldgive him a singular perspective on how businesses are implementingnew strategies to reach buyers directly and in real time.
