4x4 matrix, A/B testing, aircraft technology, cartel, conceptual model, construction industry, controlled cutting of losses, conversion rate, customer lifetime value, defensive publication
direct marketing, due diligence, failure, fail fast, failure by bankruptcy, controlled failure, analysis of failed products, reasons for start-up failure, first to file, first to invent, FTO (Freedom-to-Operate), FTO study, FTO analysis, getting traction, idea, industry standards, injunctions, innovation, transcendent power of innovation, innovation five-layer structure, innovation strategy, innovation tactics, levels of insight, intellectual property, inventive concept, investment stages, angel, pre-seed, seed, series A, investors, looking for investors, investor goals, investor equity, IP, definition of IP, IP infringement, IP filing strategies, IP strategy mistakes, IP protection, types of IP, registered IP, unregistered IP, IP agreements, market response, market validation, market validation testing, letter of intent, paid reservation, paid pre-order, paid order, marketing, marketing and product development team, marketing and product development cash flow, marketing principles, marketing software, mindset, technician mindset, manager mindset, entrepreneur mindset, mosquito trap, NDA, parallel processing until cutting of losses, Pareto principle, patents, definition and use of patents, common myths about patents, patent infringement, patent pool, patentability, perfectionism, perfection in product development, poor man's patent, prior art document, priority date, priority right, priority claim, product development phases, product innovation cycle, conventional product innovation cycle, recommended product innovation cycle, product perfection over time, product v1.0, proof of concept, proof of value, prototype, R&D, typical process of R&D, ideal process of R&D, mindsets about R&D, R&D methodologies, Scrum, Design Thinking, TRIZ, regulatory compliance, regulatory requirements, sales funnel, scope of protection, state of the art, success, technical implementation, technician, territorial area, third-party rights, competitor rights
