Advertising and Public Memory

1. Uncovering Ghost Signs and their Meanings

[Leanne White, Stefan Schutt and Sam Roberts]

2. What is a Ghost Sign?

[Sam Roberts and Geraldine Marshall]

Part 1: Social Perspectives

3. The Ghost in the Sign: A Psychological Perspective on Ghost Signs

[Anthony W. Love]

4. Torch Songs to Modernity: Ghost Signs as Emblems of the Urban Soul

[Antonina Lewis and Kirsten Wright]

5. Crowdsourcing Pioneers: the Co-creation and Institutionalisation of an Amateur Collection

[Laura Carletti]

6. That One Up There Was Mine: Lost Artisan Identities and the Renewed Interest in Painted Advertising Signs

[Stefan Schutt and Tony Mead]

7. Displaying Ghost Signs Online

[Colin Hyde and Amy Barnes]

8. "This peaceful revolution": resonances of a London ghost sign

[Yvette Williams Elliott]

Part 2: Cultural Perspectives

9. The Schwarzenegger hide-and-seek. Finding disappearing hand-painted signs in Ho Chi Minh City, Vietnam

[Cristina Nualart]

10. Faux Ghost Signs: Nostalgia, Authenticity, and the Role of the Sign Painter

[Meredith Kasabian]

11. The InVisibility of Chicha: a Socio-Historical Account of the Emergence and (Re)production of Chicha as 'Grafica Popular' in Lima, Peru

[Caroline E. M. Hodges, Azucena del Carmen Cabezas Leon and Janice Denegri-Knott]

12. Marketing the Past: Ghost Signs and Sydney's Marketing History

[Robert Crawford]

13. Ghost Fascias: Retail Corporate Identity Revenants in Urban Space

[Gary Warnaby and Dominic Medway]

14. Bedrock

[David Bernstein]

Part 3: Historical Perspectives

15. Ghost Signs and the Teaching of Immigrant History

[Robert Pascoe and Gerardo Papalia]

16. The Mural Legacy of N.V. Gevaert Photo-Producten: Lessons from a Preservation and Restoration Process

[Klara Peeters, Sarah De Smedt and Joost Caen]

17. Signs of Life: Recognising the significance of Melbourne's Historic Painted Signs

[Leisa Clements]

18. Olive Oyl Ignites a Spark

[Veerle De Houwer]

19. Historic Signs: Toward an Understanding of their Community Value in Heritage Practice

[Rachel Jackson]

20. Teaching the Ghost Signs of Seattle

[Marie Wong]

21. Ghost or Avatar? The Value of Conserving Heritage Signs

[David S Waller and Helen J Waller]

A Last Ghost Sign Story

[Stefan Schutt and Sam Roberts]