Introduction 1
Ultimate Physio 1
It's about doing business better 4
The physio industry
1 What is an Ultimate Physio Clinic? 9
Imagine ... 9
2 From stuck to thriving 13
My story 13
So ... why me? 21
3 The typical clinic owner journey 23
Why are you on this journey? 23
The clinic owner journey 25
4 Why physio is broken (the traditional model) 45
If we continue to operate our practices in this way ... 46
The broken model 49
A new model 53
Freedom 60
5 The big five fatal clinic owner mistakes 63
The most common physio mistakes 64
6 The problems with being a physio clinic owner 75
Crazy hours 76
Asleep at the wheel 77
My best learnings 78
Your physio business
7 The blueprint for clinic success 83
8 Mindset 87
Windows 3.1 88
Finding a new environment 89
Living above or below the line 90
Ditching the negative self-talk 91
Bright shiny objectitis 93
The formula for success 94
Defining your values 95
Setting achievable goals 96
Becoming a voracious learner 97
Making it happen 99
Creating new habits 100
Defining your position 101
The formula for getting what you want 101
Finding your identity 102
9 Strategy 105
The tightrope of business 105
My business strategy evolution 106
My strategy now 119
10 Marketing 121
Don't get left behind 121
My marketing journey 122
Referrals 132
Google 136
11 Team 139
Building my team 140
Trouble ahead 144
The importance of culture 146
The importance of mentoring 147
Heading in the right direction 148
12 Systems 151
My real-world introduction to the need for systems 151
A lightbulb moment 153
The Scarborough Physio and Health Systems 154
What's next?
13 Hurdles 161
14 Next steps 165
