Swipe, Scan, Shop

1. What is Visual Merchandising?
Overview of VM
What it includes
Why it is used (Commerciality)
How visual merchandising has progressed

2. The History and Evolution of Visual Merchandising
History of visual merchandising
Evolution of visual merchandising and display
Incorporating digital technologies
Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor
Company Spotlight: Sephora

3. Visual Merchandising and Omnichannel Retail
Enhancing the online shopping experience
Social Media and visual merchandising
Using mobile devices (Introduce beacon technologies, interactive displays)
Mass Customization
Company Spotlight: Ted Baker and Google

4. Store Planning and Design
What is store planning?
Square Footage vs. Selling Space
Materials
Furniture
Software programs/CAD programs
Tradeshows (ie. GlobalShop)
Company Spotlight: Visual Retailing (MockShop) or Retail Smart

5. Store Interiors
Experiential retail
Sensory merchandising
Sustainability in visual merchandising
Heat Mapping (Data Analytics)
Dwell Time (Data Analytics)
Company Spotlight: Amazon (AmazonGo)

6. Mannequins and Forms
Communicating through mannequins and forms
The future of mannequins and forms
Company Spotlight: Iconome

7. Exterior and Window Displays
Interactive Displays: Who, What, Why
Infrared Sensors
Facial Recognition
Virtual Reality
Augmented Reality
Mobile Commerce
Social Media/Mass Customization

Conclusion
What Might We Expect as the Future of VM?