Welcome: Why Brand Building Matters - What this book will help you do, and why even tiny businesses need a brand.
Part I - Getting Ready
Chapter 1: Find Your Spark - How to spot business ideas you'll actually care about.
Chapter 2: Pick a Problem Worth Solving - How to recognize pains or joys in real life that could become your focus.
Chapter 3: Get Into a Brand Builder Mindset - How to lead, stay motivated, and think like a business owner.
Chapter 4: Define Your Core Beliefs - How your values, story, and "why" shape your brand's future.
Part II - Build Your Foundation
Chapter 5: Name and Frame Your Brand - Choosing a name, tagline, and brand promise that people remember.
Chapter 6: Give Your Brand a Look - Basics of logo, colors, and design, even if you're not a designer.
Chapter 7: Find Your Voice - How to sound like "you" in every message, and why it matters.
Chapter 8: Make It Official - Securing domains, professional email, and your legal basics.
Part III - Create Your Presence
Chapter 9: Build a Home Online - Launching a website and setting up social profiles the easy way.
Chapter 10: Show Up in the Real World - Business cards, packaging, and showing up at events, even if you're shy.
Chapter 11: Understand Your People - Simple ways to get clear on your audience, their needs, and habits.
Part IV - Connect and Grow
Chapter 12: Share Your Story - Marketing and content ideas for small budgets and big impact.
Chapter 13: Sell Without the Sleaze - Turning interest into paying customers by helping, not pushing.
Chapter 14: Deliver Magical Service - Creating memorable customer experiences that lead to rave reviews.
Chapter 15: Grow Your Community - Building loyalty, getting referrals, and turning buyers into fans.
Conclusion
Chapter 16: Next Steps - Your Brand Builder Roadmap - Your first 90 days: what to expect, and how to keep growing.
