Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization

Canan Saricam received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her research interests encompass textile materials, clothing comfort, textile-based composites, garment production systems, strategic management, and marketing. In addition to these core areas, she is interested in consumer centered marketing and retailing and development of forward -looking practices. She has various articles published in the relevant fields.

Nazan OKUR received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her main research interests include yarn spinning technologies, clothing comfort and textile-reinforced composite materials in relation to textile materials and production technologies. Within the scope of marketing and management, she conducts studies on efficiency evaluation in the textile, aparrel and retail sectors at both national and company levels, and marketing and consumer behavior in apparel and fashion retail. She has numerous internationally published scientific articles in related fields.