Introduction: Patients, Physicians, and Social Media: The State of the State
Social Media and the Hiring Process
Social Media Use and Policies in the Healthcare Practice
Cybersecurity
Your Practice Website
Online Reviews and Ratings
Section II
Social Media and the Ghost of Employees, Present and Future
Equal Employment Opportunity Commission and Federal Antidiscrimination Laws
State Laws on Social Media Policy in the Hiring Context
Best Practice Advice for Using Social Media When Hiring
Best Practices for Employers When Conducting Online Social Media Searches
Social Media Policies for Employees: The Illusion of Control
Section III
The Content You Create - Internal Risks and Management
1. Liability.com: Don't Let Your Website Turn Into a Law Suit
How to Minimize Risk and Improve Compliance
Hacking is Not Limited to Networks
Cents and Sensibility
Where Oh Where Can I Find a Good Web Developer?
Conduct a Risk Assessment with Vendors
Contract Terms
The Business Associate Agreement (BAA)
Disclosures, Consents, and Terms...Oh My
Website Content and the Role of the Federation of State Medical Boards
Site Security, HIPAA Compliance, and You
Specialty Vendors Requesting Access to Your Website
Accessibility for All
Risk Assessment Questions for Web Developers
Liability.com Checklist
2. Licensing Boards: Ethical Duties in the Cyber World
HIPAA Considerations and Best Practices to Avoid Breaches
Case Studies: Misguided Mistakes and Egregious Errors
Overview of the Federation of State Medical Boards' Model Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice
3. Practical Cybersecurity for Physicians: How to Develop Policies, Procedures, and Effective Training
Why Preparedness is Worth the Effort
Focus on the Biggest Risks First
Develop/Update Policies
Security Policy
Social Media Policy
Mobile Device Policy
Written Procedures Are a Must
Design an Effective Training Program
Ongoing Training and Monitoring are Critical
Section IV
Patient Satisfaction and Online Reviews-Managing Risk and Your Online Presence
Patient Satisfaction is a Vital Metric
Taking Charge of Your Online Presence
Embracing Online Ratings
Monitor Yes. Respond? Maybe, Maybe Not
Economics of Good Reviews
Correlation with Clinical Outcomes
Patient Satisfaction Tips
Section V
Template Gallery/Resources
1. Business Associate Agreement
2. Pop-Up Notice on Website Prior to a Patient Communicating with Your Office
3. Terms of Use for Your Website
4. Healthcare Practice Security Policy
5. Photograph and Video Release
6. Social Media Policy for the Healthcare Practice
7. Mobile Device Policy
8. Data and Elecronic Sanitation and Disposal Policy
