Internationalisation of Medium-sized Enterprises.

Name: Internationalisation of Medium-sized Enterprises. | An Integrated Approach to Management Consulting.
Brand: Verlag Wissenschaft & Praxis
Price: 69.9 EUR
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An Integrated Approach to Management Consulting.

Uwe Sachse(Autor*in)

Verlag Wissenschaft & Praxis

1. Auflage

Erschienen am 20. März 2023

233 Seiten

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Beschreibung

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Inhalt

Intro
Preface
Table of content
Index of diagrams
Index of tables
Acknowledgement
About the Author
Abstract
A. Introduction
1. Export and international business
2. Main issue and objective of the work
3. Structure and method of approach
B. Fundamental concepts
1. The term "medium-sized enterprise"
2. The term "internationalisation"
3. Internationalisation - not only in the export department!
4. Theories of internationalisation
5. Models of internationalisation for medium-sized enterprises
5.1. Institutional approach
5.1.1. Degree of internationalisation
5.1.2. Typologies of international orientation
5.2. Processual approach
C. Development of an integrated consulting approach to internationalisation of medium-sized enterprises
1. The general phase model for strategy consulting
1.1. Theoretical background
1.2. Elements of the phase model
2. The integrated phase model for the internationalisation of medium-sized enterprises
2.1. Introduction
2.2. Business Analysis
2.2.1. Project initiation
2.2.2. Environmental scanning
2.2.3. Internal examination
2.2.4. Competitive analysis
2.2.5. Key factors of internationalisation (KFI)
2.2.5.1. Success factors from the perspective of the "industrial organisation theory"
2.2.5.2. Success factors from the perspective of the "resource-based" view
2.2.5.3. Success factors of the internationalisation of medium-sized enterprises (KFI)
2.2.6. SWOT - Analysis
2.2.7. Positioning
2.2.8. Change management aspects in the business analysis phase
2.2.8.1. Global mindset
Do you have a global mindset?
Does your organisation have a global mindset?
2.2.8.2. Advanced aspects of change management
2.2.9. Summary of business analysis
2.3. Strategic Planning
2.3.1. Strategy preparation
2.3.1.1. Dialogue about the future
2.3.1.2. Future priorities
2.3.1.3. Market pre-selection
2.3.1.4. Discussion on and focus of the strategic success position (SSP)
2.3.2. Strategy generation
2.3.2.1. The vision
2.3.2.2. The cores values
2.3.2.3. Determination of the strategic success position (SSP)
2.3.2.4. The strategic force
2.3.2.4.1. Low-budget internationalisation
2.3.2.4.2. Balanced internationalisation
2.3.2.4.3. Selection of the strategic force with the aid of the portfolio-concept
2.3.2.5. Targeting
2.3.2.6. Balanced score card in the internationalisation process
2.3.2.7. Change management aspects in the strategic planning phase
2.3.3. Summary of the strategic planning phase
2.4. Re-configuration
2.4.1. Utilisation of strategy models
2.4.2. Planning of the re-configuration
2.4.2.1. Scope of the market expansion
2.4.2.2. Timing of internationalisation
2.4.2.2.1. Time of market entry
2.4.2.2.2. Order of market entry
2.4.2.3. Market-entry mode
2.4.2.3.1. Market entry strategies according to the degree of capital investment
2.4.2.3.2. Discussion of the market-entry modes
2.4.2.3.3. Strategic value of disinvestments (market exit)
2.4.2.4. Marketing strategy
2.4.2.4.1. The market segmentation strategy
2.4.2.4.2. Market stimulation strategy
2.4.2.5. Strategy combinations / Strategy profiles
2.4.3. Implementation of the re-configuration
2.4.3.1. International product policy
2.4.3.2. International service policy
2.4.3.3. International price policy
2.4.3.4. International distribution policy
2.4.3.5. International communication policy
2.4.3.6. International brand policy
2.4.3.7. Organisation and budgeting
2.4.4. Change-management aspects in the re-configuration phase
2.4.5. Summary of the re-configuration phase
2.5. Monitoring
2.5.1. Elements and contents of monitoring
2.5.2. Change management aspects in the monitoring phase
2.6. Change management in the internationalisation process
2.6.1. Intercultural management
2.6.2. Conflict management
2.6.3. Summary of the change management phase
D. Empirical survey of the internationalisation of the medium-sized enterprise
1. Design of the survey
1.1. Objective of the survey
1.2. Organisation of the survey methodology
1.3. Sample and execution of the survey
2. Result of the survey
2.1. General characteristics of the sample
2.1.1. Participants in the sample
2.1.2. Function of the interview partner
2.1.3. General characteristics of the enterprises
2.1.4. Current degree of internationalisation
2.1.5. Intensity of competition
2.1.6. Target markets
2.1.7. Mode of strategy
2.1.8. Foreign activities
2.1.9. Evaluation of the sample
2.2. Single aspects of internationalisation
2.2.1. Introduction to the illustration of the results
2.2.2. The importance of internationalisation
2.2.3. Strategic planning of internationalisation projects
2.2.4. Internationalisation in times of change
2.2.5. Requirements for realignment in internationalisation projects
2.2.6. Success factors of the internationalisation project
2.2.7. Employment of and working with consultants
2.3. Evaluation of the phase model for the internationalisation process
2.3.1. Applicability of the phase model
2.3.2. Specific applicability to the enterprises interviewed
2.3.3. Advantages- and disadvantages of the introduced consulting approach
2.3.4. Effect of the application in the enterprise
3. Summarising view and evaluation of the empirical study
4. Critical assessment of the empirical study
E. Recommendation for action for the consulting of medium-sized enterprises
1. Frame conditions
2. Internationalisation framework
2.1. Business Analysis
2.2. Strategic Planning
2.3. Re-Configuration
2.4. Monitoring
2.5. Change management
3. The internationalisation road map
F. Conclusion and outlook
G. Bibliography
H. Appendix
1. Handbook for internationalisation - Checklist
1.1. Project Initiation
1.1. Project Initiation
1.2. ICP 1 - Analysis & Evaluation
1.3. ICP 2 - Strategy Preparation
1.4. ICP 3 - Strategy Generation
1.5. ICP 4 - Realisation Planning
1.6. ICP 5 - Implementation
1.7. Monitoring
2. Project Information for the Participants
3. Interview - Guideline
4. Marketing strategy per country

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