Innovation in the Digital Economy

Chapter 1

Boundaries of the social and the planetary: new approaches to management in the 21st Century

Agnieszka Rzepka, Ryszard Borowiecki, Zbigniew Olesinski

Chapter 2

Innovation management in SMEs in CEE countries

Lukasz Skowron, Joanna Dziendziora, Malgorzata Smolarek, Leszek Zelek, Dawid Zebrak

Chapter 3

Open innovation and virtualization

Magdalena Czerwinska, Tomasz Kusio, Ryszard Borowiecki

Chapter 4

Industry 5.0: new approaches to innovation in the industry

Jakub Pizon, Monika Kulisz

Chapter 5

Industry 5.0 - a new reality, new challenges

Magdalena Maciaszczyk, Zbigniew Makiela, Radoslaw Miskiewicz

Chapter 6

The concept of inclusion and diversity as an accelerator for building Society 5.0. and creating a managed organization in the 5.0 era

Elwira Gross-Golacka, Teresa Kupczyk, Agnieszka Rzepka, Malgorzata Smolarek, Katarzyna Szczepanska-Woszczyna

Chapter 7

Cyber-physical platforms for monitoring and controlling industrial processes

Krzysztof Krol, Tomasz Rymarczyk, Joanna Wyrwisz

Chapter 8

Controlling supply chains for real-time product identification and personalization

Sylwester Bogacki, Lukasz Golabek, Michal Maj, Damian Pliszczuk, Magdalena Rzemieniak

Chapter 9

Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods

Przemyslaw Adamkiewicz, Tomasz Cieplak, Pawel Rymarczyk, Sylwia Skrzypek-Ahmed, Stanislaw Skowron

Chapter 10

Importance of human capital management in health care institutions

Artur Pazdzior

Chapter 11

Innovations in management education about sustainable development in Industry 5.0

Barbara Mazur, Anna Walczyna

Chapter 12

Integration of intellectual capital, sustainable development, and Business 5.0

Agnieszka Rzepka, Elwira Gross-Golacka, Teresa Kupczyk, Barbara Siuta-Tokarska, Joanna Dziendziora

Chapter 13

Developing economic activity zones: A case study of Cracow

Magadalena Rzemieniak, Zbigniew Makiela, Janusz Michalek, Radoslaw Miskiewicz

Chapter 14

Business Productivity Assessment: Concepts and Methods

Jakub Bis, Borys Burkynskyi, Aleksander Prokopiuk, Valeriy Goryachuk, Oleksandr Laiko

Chapter 15

Theoretical and practical aspects of entrepreneurship: a case study of Poland

Jacek Witkowski, Barbara Siuta-Tokarska, Agnieszka Thier, Zdzislawa Dacko-Pikiewicz

Chapter 16

Innovation in neuromarketing and social media marketing

Agnieszka Bojanowska, Monika Kulisz

Chapter 17

Moving towards Communication 5.0 in Polish business clusters

Barbara Szymoniuk

Chapter 18

Using start-up ecosystems as accelerators of innovation

Jakub Bis, Anna Zelazna, Matylda Bojar, Ewa Bojar, Adam Kiersztyn

Chapter 19

Evolution of motivations and risks associated with IT outsourcing in large organizations in Poland

Joanna Sloniec