Scenario Based Strategy

Rezensionen / Stimmen

'If all you have to guide you are ... evolutionary skills, you'll be in deep trouble. Hence you must build up your skills of foresight. Paul's book is the best I know that teaches you how to do this. Read it carefully, Paul's insights will keep you out of a lot of the trouble that merely reacting has in store for you.' Ulrich GolA1/4ke, former Head of the Scenario Unit, World Business Council for Sustainable Development 'In this book, Paul clearly explains how everyday tools such as visions, mission statements, budgets, scenarios and roadmaps can be combined in new ways to create a coherent and dynamic strategy appropriate to the needs of any organisation.' Peter Taylor, University of Leeds, UK 'Paul de Ruijter's deep insight into the theory, and practical experience in its application, come together in this excellent tool for charting the future of any company.' Jeff Westphal, President and CEO of Vertex Inc. 'This book has helped me to develop a new generation of strategic thinkers and leaders within IHC Merwede. Strategy is too important to leave to the few at the top. We need more eyes to see what is coming, more brains to imagine the future and more guts and hands to actually create it.' Govert Hamers, former CEO of IHC Merwede, President and CEO of Vanderlande Industries 'Paul de Ruijter presents a rich combination of methodology and practical, engaging examples that show us how to go about creating an agenda for the future. I only wish he had written it 20 years ago when I was a scenario planner in Eastern Europe.' Hadley Williams, Managing Director of Human Productivity, LLC 'A practical book that takes the reader by the hand into the essence of strategic thinking in an understandable way, but that also has a lot to offer the experienced strategist. A must read!' Freek van Essen, Director of Corporate Strategy at Air France-KLM 'Few people dare to think the unthinkable and are able to translate this into consequences for