The POWER of Women in Leadership

This book explores the transformative power of women in leadership within the multifamily industry and property management. It highlights the unique resilience and strategic innovation women bring to the field, empowering them to reshape operations, foster growth, and drive success in a traditionally male-dominated industry.

As a seasoned professional in property management, Yesenia Rua has left her mark on both the teams she manages and the community members she serves. With over 25 years of experience, Yesenia has proven herself as a leader in the field, consistently driving results and achieving successful outcomes. Her expertise managing all aspects of operations, financial performance, including lease-ups, market rent, condo-conversion, tax-credit, limited commercial, and HUD properties. Yesenia is dedicated to ensuring the stability of each asset through meticulous day-to-day management and strategic evaluation of capital expenditure projects that enhance return on investment. Throughout her career, she has motivated onsite staff by serving as a mentor and fostering a culture of excellence in an industry that is always dynamic. She also received a proclamation naming July 12, 2021 'Yesenia Rua Day' from the City of Sweetwater in Florida for her efforts and dedication to resident care. Yesenia is an accomplished leader with a proven track record in property management. She excels at guiding her team of property managers and support staff, fostering a collaborative environment to achieve shared goals. Known for her strong critical thinking abilities, Yesenia consistently finds sustainable solutions that benefit her entire team. Her decisive nature allows her to make timely decisions, especially when managing multiple properties with diverse needs. At the core of her leadership style is effective communication. Yesenia prioritizes clear written and verbal communication, as well as active listening, which is crucial when negotiating terms that impact cost and revenue for both the organization and its investors. Adaptability is also a hallmark of her role where the dynamic, fast-paced environment demands a flexible approach and a mindset that goes beyond traditional property management practices.