Podcasting Marketing Strategy

Section - ONE: Podcasting in perspective; Chapter - 01: Stand out from the social media noise - Why you should be podcasting; Chapter - 02: Podcast adoption - Growth and expansion of podcasting as a popular medium; Chapter - 03: Understanding how people really listen to and absorb audio content; Chapter - 04: Building genuine personal engagement through podcasting; Section - TWO: Building your business case and plan; Chapter - 05: How to use podcasts to drive business results; Chapter - 06: Understanding the role of podcasts in the user journey; Chapter - 07: An introduction to podcast marketing; Chapter - 08: What differentiates a great podcast?; Chapter - 09: What is digital branding and how does business development fit in?; Chapter - 10: Defining your content plan and using content calendars; Chapter - 11: Driving action from podcasts; Section - THREE: Building your podcast and making it a success; Chapter - 12: The importance of landing pages and show notes (and getting SEO right); Chapter - 13: Defining your podcast audience and content; Chapter - 14: Understanding and selection of different podcast formats; Chapter - 15: Preparing your podcast recording environment; Chapter - 16: Choosing your recording hardware and software; Chapter - 17: An overview of podcast editing options and how to do it; Chapter - 18: Using interviews with influencers to maximize your podcast strategy; Chapter - 19: Show branding intros and outros - Making the right first impression; Chapter - 20: Podcast advertising and monetization - Where to begin and how to manage; Chapter - 21: Publishing and distributing your podcast; Chapter - 22: Measuring success - Tapping into how and why people listen to your podcast; Chapter - 23: The podcast marketing toolkit; Chapter - 24: The value of web analytics - Measuring the impact of your podcast activity; Section - FOUR: The future of podcasting; Chapter - 25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter - 26: Future-proofing your podcast strategy for the ever-changing user journey; Chapter - 27: Index