Made in Italy and the Luxury Market

Name: Made in Italy and the Luxury Market | Heritage, Sustainability and Innovation
Brand: Routledge
Price: 52.49 EUR
Availability: OnlineOnly

Heritage, Sustainability and Innovation

Serena Rovai Manuela De Carlo(Herausgeber*in)

Routledge (Verlag)

1. Auflage

Erschienen am 5. Mai 2023

308 Seiten

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Beschreibung

Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.

The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage.

This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.

Rezensionen / Stimmen

"A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability."

- Renzo Rosso, OTB Chairman and Founder "A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability."

Renzo Rosso, OTB Chairman and Founder

Weitere Details

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Personen

Inhalt

Preface

Author Biographies

Introduction: Luxury "Made in Italy"

Serena Rovai and Manuela De Carlo

Section I

The Luxury Industry and "Made in Italy": New Perspectives and Challenges
Cecilia Pasquinelli

Consumers' Commitment to Brand Recognition: Diesel Sustainability Strategy for "Responsible Living" & the Second-Hand
Serena Rovai and Ian Phau

Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion
Jessica Antonios

Facing the Global Customer: 10 Corso Como Innovative Path
Gaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi

The New Road to Certified Sustainability in Luxury: Beachwear and Lingerie
Fabio Iraldo

Section II

Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors
Stefania Lazzaroni

Luxury Yachting and Sailing - Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case
Francesca Goi and Amedeo Migali

Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism
Susanne Rank and Serena Rovai

Italian Luxury: Between Tradition and Storytelling: The Gucci Case
Mauro Ferraresi and Giulia Tonucci

Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia
Elena Tinacci, Manuela De Carlo, and Martha Friel

Luxury Household and Design: Kartell Loves the Planet
Michele Coletti and Matilde Rovai

Place Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case
Cecilia Pasquinelli and Serena Rovai

Sustainable Luxury Trajectories for "Made in Italy" Wine Businesses: The Cantine Ferrari Case
Jacopo Cammeo, Elena Casprini and Lorenzo Zanni

Section III

Luxury "Made in Italy" Start-ups and the Sustainable Innovation Challenge
Dennis Valle

Rifo and Prato Recycling Capital
Daniela Toccafondi

How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa
Silvia Ranfagni and Giada Salvietti

ACBC and the Impossible Challenges of Quality Non-Leather "Made in Italy"
Jinju Hu and Mark Esposito

Sustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy - The Case of Bespoke Tailoring

Fabio Duma

Conclusion: Luxury "Made in Italy" and Sustainability

Ian Phau

Index

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