Finding New Ways to Engage and Satisfy Global Customers

Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions.- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract.- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract.- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract.- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract.- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract.- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing - Examination of Multi-Cultural Perspectives: An Abstract.- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract.- Chapter 9. Co-Production and Social Service Providers'Performance - Parental Satisfaction with Childcare Markets: An Abstract.- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract.- Chapter 11. Advancing Mission-Based Metrics: An Abstract.- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract.- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions.- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract.- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract.- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract.- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account.- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract.- Chapter 19. Do Variety SeekersRely on Information for Their Food Choice? - The Role of Type of Novelty of Food: An Abstract.- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers.- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract.- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract .- Chapter 23. Value Network Segmentation - A Three Factor Model.- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract.- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective.- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract.- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract.- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract.- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract.- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract.- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract.- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract.- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract.- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract .- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract.- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract.- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract.- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract.- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract.- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract.- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract.- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract.- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract.- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract.- Chapter 45. An Abstract: When andHow Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation.- Chapter 46. Social Enterprise Legitimacy in a Hostile Market.- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract.- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract.- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract.- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem..- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract.- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract.- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract.- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?.- Chapter 55. "The Others": The Cultural and Consumer Profile of Expatriates: An Abstract.- Chapter 56. Influencing Customer Experience by Activating Relationship Norms.- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract.- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract.- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract.- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation.- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influencein-store buying decisions? An Abstract.- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract.- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract.- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model.- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract.- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract.- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract.- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract.- Chapter 69. Traditionscapes in Emerging Markets: An Abstract.- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract.- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis.- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences.- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract.- Chapter 74. Agency Theory in Marketing: An Abstract.- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract.- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract.- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract.- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving".- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment.- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: AnAbstract .- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses.- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City.- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract.- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract.- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract.- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract.- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstract.- Chapter 88. French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption: An Abstract.- Chapter 89. Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Anstract.- Chapter 90. Consumer Ability to Determine Actual Quality and Level of Education: An Abstract.- Chapter 91. Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom: An Abstract.- Chapter 92. Investigating Corporate Brand Values in Higher Education: An Abstract.- Chapter 93. A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study: An Abstract.- Chapter 94. Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract.- Chapter 95. Ecotourism Perspective: The Case of Armenia: An Abstract.- Chapter 96. A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract.- Chapter 97. The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract.- Chapter 98.Targeted Dysfunctionality: A Systematic Review and Conceptualization: An Abstract.- Chapter 99. An Application of Co-Production Concept to the U.S. Legal System: Lessons from Marketing: An Abstract.- Chapter 100. Exploring the Customer Satisfaction-Store Loyalty Relationship during an Economic Crisis: An Abstract.- Chapter 101. How Can Stimuli and Emotions Help Increase Brand Advocacy.- Chapter 102. Shopping Behavior Influences on Perceived Value and Store Satisfaction: An Abstract.- Chapter 103. Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed: An Abstract.- Chapter 104. Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion.- Chapter 105. The Customer Compromise & ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract.- Chapter 106. Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs can Create Loyalty to the Company Rather than to the Program: An Abstract.- Chapter 107. Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion: An Abstract.- Chapter 108. How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents' City Brand Attitudes: An Abstract.- Chapter 109. Decoding Archetypal Images of Motherhood in Magazine Advertisements .- Chapter 110. Do As I Say (Because I'm Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract.- Chapter 111. How Gender Identity Affects Consumer Behavior: Overview and Future Research: An Abstract.- Chapter 112. Emotional Aspects of Marketing: Theory and Methods: An Abstract.- Chapter 113. Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy: An Abstract.- Chapter 114. Eye-Tracking Research Special Session (Part 2): How to Design Attention-Grabbing Communications? An Abstract.- Chapter 115. Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract.- Chapter 116. An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures: An Abstract.- Chapter 117. Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer: An Abstract.- Chapter 118. A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract.- Chapter 119. The Impact of Past Deeds on Prosocial Behaviors: The Case of Charitable Giving: An Abstract.- Chapter 120. An Abstract: From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials.- Chapter 121. Abetting or Thwarting: The Mediating Role of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship: An Abstract.- Chapter 122. Special Session: An Abstract on Consumer Interactions with Automated Technologies.- Chapter 123. The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China and the United States: An Abstract.- Chapter 124. Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract.- Chapter 125. Do University Choices Affect CEO Turnover and Company Performance?.- Chapter 126. How can a Brand Successfully Extend in a Premium Market When Collaborating with a High-End Retailer? An Abstract.- Chapter 127. Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract.- Chapter 128. Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers' Brand Evaluations: An Abstract.- Chapter 129. University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstrac.- Chapter 130. Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance.- Chapter 131. Special Session: An Abstract on "Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond"".- Chapter 132. G2G Marketing from Crisis to Resolution: Marketing for When the Government Must Target the Government: An Abstract.- Chapter 133. Rapid Assessment of Customer Marketplace in Disaster Settings through Machine Learning, Geospatial Information and Social Media Text Mining: An Abstract.- Chapter 134. Faith in God versus Faith in Wealth - Belief in a Higher Spiritual Power as a Determiner of Quality of Financial Life: An Abstract.- Chapter 135. Online Gaming and Maladaptive Behavior: An Abstract.- Chapter 136. How Important is the "Time Horizon"? - An Investigation of Financial Well-Being: An Abstract.- Chapter 137. Leveraging a Sustainable Supply Chain Orientation in Marketing Communication.- Chapter 138. Consumers' Attitude and Intention to Purchase toward Bio-Based Products: An Abstract.- Chapter 139. The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract.- Chapter 140. Toward Adolescents' Digital Identity Profiles: A Comparison Between Quantitative and Qualitative Analysi.- Chapter 141. Investigating the Tech Savvy Consumer: An Abstract.- Chapter 142. The Cognitive Structure of Online Brand Choice: An Exploratory Study.- Chapter 143. Do Consumers' Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust: An Abstract.- Chapter 144. Cheap vs. Substantive CSR Talk Among Global Retailers: An Abstract.- Chapter 145. The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees: An Abstract.- Chapter 146. Accommodation Market Labels and Customers Reviews: An Abstract.- Chapter 147. What Makes Digital Content Influential? A Comparison of Celebrities and Influencers: An Abstract.- Chapter 148. Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity.- Chapter 149. The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability: An Abstract.- Chapter 150. Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field: An Abstract.- Chapter 151. Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract.- Chapter 152. Crowdfunding Practices for Social Projects: An Experiment of Co-Creation.- Chapter 153. Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Policy and Practice: An Abstract.- Chapter 154. Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behaviour in Emerging Markets: An Abstract.- Chapter 155. Evaluating Customer Special Requests.- Chapter 156. Managing Customer-To-Customer Interaction in Group Service Encounters: An Abstract.- Chapter 157. Ambient Scent's Effects in Sensory Service Marketing: An Abstract.- Chapter 158. Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits and Barriers.- Chapter 159. An Assessment of the Relationships between Attitudes toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers: An Abstract.- Chapter 160. Communal Narcissists 'Go Green' to Enhance their Social Status: An Abstract.- Chapter 161. "Sharing Is Caring": About Personal Values Driving Environmentally Friendly Behavior.- Chapter 162. Simplified Nutritional Labels Reduce Calorie of Purchases in a Cafeteria: An Abstract.- Chapter 163. When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract.- Chapter 164. Does Satisfaction Mediate the Relationship Between Quality Constructs in Ongoing Supplier Relationships? An Abstract.- Chapter 165. An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract.- Chapter 166. Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy.- Chapter 167. Sustainability Marketing Strategies: How Self-Efficacy and Controllability can Stimulate Pro-Environmental Behaviors for Individuals: An Abstract.- Chapter 168. Relevance of Digital Marketing Skills for Marketers: An Abstract.- Chapter 169. Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit.- Chapter 170. Inter-Firm Trust between Emerging Markets: Chinese Firms in Africa: An Abstract.- Chapter 171. Sub-Saharan African Culture and Entrepreneurial Activities: A Ghanaian Perspective: An Abstract.- Chapter 172. The Making of the Zou Chuqu Strategy at the Marketing Level: An Abstract.-Chapter 173. The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract.- Chapter 174. When Social Networks Express Concerns about Information Privacy: Users' Perception, Attitudes and Trust: An Abstract.- Chapter 175. Developing Trust Among Chinese Social Media Users Through Experience: An Abstract.- Chapter 176. Market Turbulence as Moderator between Customer Orientation and Firm Performance: An Abstract.- Chapter 177. The Differences between Internationalization of SMEs with Brand Names and those without Brand Names: An Abstract.- Chapter 178. Understanding Involvement of Luxury Gift Givers: An Abstract.- Chapter 179. Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract.- Chapter 180. Social Media Engagement with Luxury Brands: An Exploratory Study: An Abstract.- Chapter 181. Face-Saving, Materialistic, and Ethical Values as Related to Chinese Consumers' Attitudes of Counterfeit Fashion Goods: An Abstract.- Chapter 182. The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract.- Chapter 183. Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections: An Abstract .- Chapter 184. The Underdog Effect in the Context of Brand Management: An Abstract.- Chapter 185. Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract.- Chapter 186. Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships: An Abstract.- Chapter 187. Shopping Therapy? Entertainment and Social Interaction's Role in Shopping Satisfaction: An Abstract.- Chapter 188. Fear of Crime, Consumption and Culture: An Abstract.- Chapter 189. Conceptual Model of Destination Branding: An Integrative Approach.- Chapter 190. Segmenting Visitors to New Zealand: An Activity Based Typology: An Abstract.- Chapter 191. An Abstract: Does Communicating Destination Safety Matter?.- Chapter 192. Country of Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers' Evaluation of Eco-Products: An Abstract.- Chapter 193. When Innovative Ways of Reducing Food Waste Meet Eating Culture in University Canteens: An Abstract.- Chapter 194. The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists.- Chapter 195. How do Interpersonal Factors Influence the B2B Relationship Quality? An Abstract.- Chapter 196. OEM Pressure to Innovate and Buyer-Supplier Relationship: An Abstract.- Chapter 197. Customer Trustworthiness on Supplier Long-Term Orientation in Supplier-Customer Relationships: An Abstract.- Chapter 198. A Meta-Analysis of Power in Buyer-Seller Relationships: An Abstract.- Chapter 199. Online Brand Communities: When Consumers are Negatively Engaged.- Chapter 200. Understanding Software Developers' Coping Responses to Negative Online Reviews: An Abstract.- Chapter 201. Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions: An Abstract.- Chapter 202. Market Orientation and Poverty Reduction: A Study of Rural Small Businesses in Ghana: An Abstract.- Chapter 203. Turkish Manufacturing Firms' Export Market Orientation, Marketing Capabilities and Export Performance: An Abstract.- Chapter 204. Stimulating Decision Making Behavior and International Marketing Performance: An Abstract.- Chapter 205. Factors Affecting Attitude and Purchase Intention towards Gray Market Goods.- Chapter 206. Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors: An Abstract.- Chapter 207. Consumer Perception in the Probability of Buying Luxury Brands: An Abstract.- Chapter 208. Cobranding Between Fast Fashion Brands and Luxury Brands: A Case Study Approach.- Chapter 209. Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract.- Chapter 210. Employer Brand Love: The Key for Attracting and Retaining Talent: An Abstract.- Chapter 211. The Dynamic Nature of Brand Experiences.- Chapter 212. How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity: An Abstract.- Chapter 213. Special Session: Understanding the Customer Experience: An Abstract.- Chapter 214. How does the Difficulty of Recalling Past Experiences Influence Consumption Desire? An Abstract.- Chapter 215. Customer Experience Posting an Online Review and eWom Intent: An Abstract.- Chapter 216. Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences: An Abstract.- Chapter 217. Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption: An Abstract.- Chapter 218. Even You Wrong Me, I May Still Like You: Consumer Dishonesty In Case of Feeling Befooled.- Chapter 219. Place Attachment in a Post-Earthquake Scenario - Some Preliminary Findings: An Abstract.- Chapter 220. Business Attire Fashion or Appropriateness, What Should Marketers Emphasize?: An Abstract.- Chapter 221. Live Music and Consumers' Attitudes: An Abstract.- Chapter 222. Monitoring the Experiencial Content of a Touristic Service: An Abstract.- Chapter 223. The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine: An Abstract.- Chapter 224. A Dual-Process Perspective of Consumer Responses in Virtual Service Environments: An Abstract.- Chapter 225. Toward a Valenced Model for Fit in Cause-Related Marketing: An Abstract.- Chapter 226. The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns: An Abstract.- Chapter 227. Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract.- Chapter 228. A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech: An Abstract.- Chapter 229. Implicit Self-Theories for the Effects of Envy Types on Unique Product Choice: An Abstract.- Chapter 230. The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences: An Abstract.- Chapter 231. The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships: An Abstract.- Chapter 232. Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract.- Chapter 233. Patients' Adoption of E-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, Trust, and Risk Aversion: An Abstract.- Chapter 234. Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract.- Chapter 235. Restraint on Black Friday: An Investigation into Consumer Motivations for Participating in "Buy Nothing Day": An Abstract.- Chapter 236. Multi-Cultural Marketing Campaigns: Reaching the U.S. Hispanic Market on Digital Media: An Abstract.- Chapter 237. A Cross Cultural Exploration of Resource Misuse and Value (Co) destruction: An abstract .- Chapter 238. A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption. Is Trump to be Blamed? An Abstract.- Chapter 239. I am Open to Eat What is in Front of Me in the Host Country: A Comprehension of Expatriates' Acculturation: An Abstract.- Chapter 240. Understanding Collaborative Consumption: A Three Country Study: An Abstract.- Chapter 241. Sex-Appealing Clothing: Attitudes and Preferences of Young Women in their Ovulation Cycle: An Abstract.- Chapter 242. Decoding Typicality in Apparel Products: An Abstract.- Chapter 243. An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions: An Abstract.- Chapter 244. How Workplace Isolation Impacts Performance: An Abstract.- Chapter 245. CSR and Sales Performance: Examining Mediating and Moderating Processes: An Abstract.- Chapter 246. Special Session - Brands Through our Senses: An Abstract.- Chapter 247. Branding Places: Developing a Sensorial Brand Identity Model: An Abstract.- Chapter 248. Store Atmospherics: An Abstract.- Chapter 249. Discussing Recent Research on Sensory Communication in Marketing: An Abstract.- Chapter 250. Enhancing Sensory Branding in Luxury through Visual Design: An Abstract.- Chapter 251. Smartphones Uses to Discover a Touristic Destination and its Consequences on Tourism Experience: An Abstract.- Chapter 252. The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ: An Abstract.- Chapter 253. An Exploratory Study on Children´s Word-of-Mouth Communication.- Chapter 254. How to reach Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior: An Abstract.- Chapter 255. Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract.- Chapter 256. The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing: An Abstract.- Chapter 257. Precision of Gains and Losses Affect Seller Credibility and Product Perceptions: An Abstract.- Chapter 258. Communicating Social Price Reasons Does Not Always Benefits a Firm: Role of Individualism on Socially-Related Price Increase Justification: An Abstract.- Chapter 259. For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan: An Abstract.- Chapter 260. Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract.- Chapter 261. The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market.- Chapter 262. Comparing Sustainability Initiatives in Private and Public Health Care Sectors: An Abstract.- Chapter 263. Nostalgia's Restorative Role at Times of Brand Crisis: An Abstract.- Chapter 264. Time versus Money: The Role of Perceived Effort in the Formation of ConsumerMotive Attributions: An Abstract.- Chapter 265. Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract.- Chapter 266. Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites: An Abstract.- Chapter 267. Member Lock-In and Knowledge Break-Out in SNS Groups: Integrating the "Pull-In," "Push-Back," and "Mooring" Effects: An Abstract.- Chapter 268. Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract.- Chapter 269. Multi-User Virtual Reality Technology as Means to Engage Global Consumers: An Abstract.- Chapter 270. Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty.