Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
Dateigröße
ISBN-13
978-1-349-25311-1 (9781349253111)
DOI
10.1007/978-1-349-25311-1
Schweitzer Klassifikation
List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index
