Pioneering New Perspectives in the Fashion Industry

Chapter 1. Introduction; Elaine L Ritch, Catherine Canning, and Julie McColl

Disruption

Chapter 2. Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion; Elaine L Ritch

Chapter 3. Fashion, Sustainability, and the Free Market; Michelle Blair Gabriel

Chapter 4. Change designers: Uprooting the Fashion System through Collective Action; Mairi Lowe and Elaine L Ritch

Chapter 5. The 'whatever' Phenomenon: Investigating Indifference to Sustainability in the Fashion industry; Claudia E Henninger and Taylor Brydges

Chapter 6. Craftivism: Hand Crafted Projects as a Means of Social and Political Expression; Catherine Canning and Julie McColl

Chapter 7. The Power of the Climate Activist and Potential for Meaningful Change in the Fashion industry; Paula Hirschgaenger, Catherine Canning, and Elaine L Ritch

Diversity

Chapter 8. The Economics of Exclusion: Why Inclusion Doesn't Fit Fashion's Business Model; Michelle Blair Gabriel

Chapter 9. Diversity, Inclusivity and Equality in the Fashion Industry; Stephen A Doyle and Christopher M Moore

Chapter 10. Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-Related Fashion Retail Experience of Families with Autism; Joanne Shin and Bethan Alexander

Chapter 11. Modesty as a Fashion Growth Opportunity? Exploring the potential of : Fashion; Sustainability; Production; Value; Marketing; Noreen Q Siddiqui and Ruth Marciniak

Chapter 12. Children's Clothing vs Children's Fashion: The Construction of Childhood in Fashion Contextual and Design Approaches of the Childrenswear Apparel in the Global North; Aude Le Guennec

Chapter 13. Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa; Jane Owoloyi Obonyilo and Ruth Marciniak

Sustainability and Circular Fashion

Chapter 14. Re-sell-Re-wear: Examining Consumer Behaviour to Advance the Fashion Circular Economy; Elaine L Ritch, Catherine Canning, and Noreen Q Siddiqui

Chapter 15. Exploring the Current and Future Potential of Fashion Rental and Resale in the UK -A Case Study on ACS Clothing; Karina McGowan and Eileen Conlan

Chapter 16. "I thrifted this 'fit": Indian Millennials' Experiences of Online Thrifting; Anjali Iyer and Patsy Perry

Chapter 17. Vintage Fashion Consumption as a Sustainable Choice; Julia Michalowska, Julie McColl, and Catherine Canning

Chapter 18. Fashion and technology: A Concern over Wearables' Environmental and Social Implications; Daria Morozova

Sustainability, Retail and Marketing

Chapter 19. Fashion Embraces Sustainability: An Analysis of Brands; Noelle Hatley

Chapter 20. E-commerce is King: Creating Effective Fashion Retail Website Designs; Rosy Boardman and Courtney Chrimes

Chapter 21. The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies; Huifeng Bai and Julie McColl

Chapter 22. The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity; Abhilash Sugunan Nair and Ruth Marciniak

Chapter 23. There Are Three of Us in this Relationship - Sustainability and the Need to future-proof Buyer-Supplier Relations Post Covid-19; Julie Hodson

Chapter 24. Conclusion and the Promise of Hope; Catherine Canning, Elaine L Ritch, and Julie McColl