Part 1. From Business Perspective
Chapter 1. The grass is greener where you water it!; Tehzeeb Sakina Amir and Rabia Sabri
Chapter 2. Challenges of sustainable finance in transitions economy; Mehwish Bhatti, Saba Shaikh, and Nazish Baladi
Chapter 3. Green entrepreneurial practices among small and medium enterprises in Karachi, Pakistan; Zahid Hussain
Chapter 4. Green practice implementation among SMEs' logistic in Malaysia: a conceptual research model of determinants, outcome, and opportunities for future research; Sasidharan Raman Nair, Mohd Rushidi bin Mohd Amin, Vinesh Maran Sivakumaran, and Shishi Kumar Piaralal
Chapter 5. Green management execution at Malaysian federal seaports: challenges and opportunities; Prashanth Beleya and Geetha Veerappan
Chapter 6. Green tourism dependency towards promoting tea tour; Shuvasree Banerjee
Chapter 7. SMEs' sustainability: green supply chain practices and environmental performance; Bak Aun Teoh, Yu Qing Soong, and Jia Le Germaine Chee
Chapter 8. Barriers and challenges in green concepts implementation; Wasim Ahmad, Rana Muhammad Sohail Jafar, Naveed R. Khan, Irfan Hameed, and Noshin Fatima
Chapter 9. Importance of Green Innovation and Technologies for Sustainable Business in Asia: Issues and Challenges of the Contemporary Sustainable Business Models; Eman Zameer Rahman and Syed Haider Ali Shah
Part 2. From Academic & Behavioral Perspective
Chapter 10. Does green blogging affect consumer green behavior? Moderating role of green psychology variable; Naveed R. Khan, Muhammad Rahies Khan, Wasim Ahmad, and Rana Muhammad Sohail Jafar
Chapter 11. Are knowledge management and green entrepreneurial knowledge the rescuers of sustainable tourism during post covid-19 pandemic?; Mcxin Tee, Lee-Yen Chaw, and Sadia Mehfooz Khan
Chapter 12. Green marketing strategies and CSR: are they relevant to consumer willingness to purchase green products?; Jagathiswary Ravichandran, Choi-Meng Leong, Tze-Yin Lim, Eva Lim, and Lee-Yen Chaw
Chapter 13. Green organizational practices for green product development: the green influence of transformational leadership; Abdul Samad, Salman Bashir, and Sumaiya Syed
Chapter 14. Green marketing mix (GMM) from the perspective of service sector: Leveraging marketing of services with green-Siva marketing mix elements; Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Ghazala Shukat, and Muhammad Asim
Chapter 15. Understanding green entrepreneurship: concept implications and practices; Muhammad Faisal Sultan, Muhammad Furqan Saleem, Sadia Shaikh, and Erum Shaikh
Chapter 16. Green banking practices: a bibliometric analysis and systematic literature review; Ahsan Riaz, Nimra Riaz, Hamad Raza, and Farhan Mirza
