Dare to be Different

The genesis of this book was a series of discussions between the two authors stretching over an extended period. These discussions resulted in the desire to write a book blending practical industry experience with contemporary management thought. It is designed to serve as a helpful handbook for managers, containing insights on various management and corporate strategy topics. The overall theme of the book is value creation. So, the topics covered in this book are interconnected by the underlying theme of value creation. However, the subjects are standalone, so the reader can go directly to the topic of interest instead of reading the entire book. There is a great transition that is currently underway in the global business environment. Managers must grapple with several challenges, including rapid technological changes and fierce competition. In addition, companies face resource constraints and the risk of being pushed aside by nimble, agile competitors who are determined to disrupt traditional business models. The authors hope that the practical knowledge in this book will help managers successfully cope with the vicissitudes of the unpredictable, rapidly evolving global business environment and enable them to successfully steer their company through the turbulent times toward enduring value creation. In summary, the insights in this book will guide managers at companies that Dare to be Different.