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This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.
Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets.
Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.
Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023. The award is given to the citizens of India working at overseas destinations.
Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored 24 books, 17 case studies, and more than 45 research papers of national and international repute.
Part I: Introduction.- Chapter 1: Transforming Business Practices: A Drive through Agile Practices.- Part II: Human Resources.- Chapter 2: Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social.- Chapter 3: Tone, Readability and Firm Performance: A Study of Chairman's Letter across India and China.- Chapter 4: Employee Experience in the Post-pandemic Era: Strategizing A Robust Return to Office (RTO) Plan in an Indian IT Firm.- Chapter 5: Is Shift in Work Culture due to COVID-19 reducing Stress? A study of Indian Working.- Chapter 6: Influence of Gender and Role Stress on Hardiness: An Empirical Study.- Part III: Marketing.- Chapter 7: Honing local enterprises and industrial alliances with the success of entrepreneurs: The mediating the role of technology adoption and market competition.- Chapter 8: How Disruptive Technology leads to New Product Development in Emerging Markets.- Chapter 9: Gaming without rules: Role of agility in tourism marketing.- Chapter 10: The Impact of Media on Consumer Behavior: An Examination of The Role of Cinema, Newspaper, Theatre, Internet, and Television.- Chapter 11: Are Malls Catching on With Small Town Adolescents: A Study on Shopping Moderators, Motivators and Experience.- Chapter 12: Factors Influencing Young Consumers Buying Behaviour Towards Green Products.- Chapter 13: Does Social Media facilitate Admission to Business Schools: Evidence from Prospective Entrepreneurship.- Chapter 14: Analytical Study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India.- Part IV: Entrepreneurship and Sustainability.- Chapter 15: Innovation-led entrepreneurial growth amidst business disruption: Analyzing shifts in social entrepreneurial paradigm.- Chapter 16: Women Entrepreneurs: Moving center and Front: An overview of research based in Karnataka.- Chapter 17: A Narrative Review of Research on the Sustainable Development Goalsin The Business Discipline.- Chapter 18: Assessing the Environmental & Social Aspects in Supply Chain using Analytic Hierarchy Technique.- Part V: Corporate Social Responsibility.- Chapter 19: Business disruption on TikTok: Quiet quitting challenging corporate social responsibility policies.- Chapter 20: Impact of CSR Policy on Dividend Policy: A Theoretical Framework.- Part VI: Economy and Post-Pandemic Recovery.- Chapter 21: Global Health and Public Policy Imperatives in the Post-Pandemic Times: A Study on the Pharmaceutical Industry from the Global South and Global North.- Chapter 22: Growth of Economic sector and its impact with reference to Sustainable Development in India.- Chapter 23: Effects of Supply Chains during COVID-19: Analyzing 3R Strategies in Gujarat Manisha.- Part VII: Epilogue.- Chapter 24: Agility in Business: Emerging CART Dimensions.
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