The Value of Design in Retail and Branding

Introduction; A.Petermans and K.Quartier

The value of DESIGN

Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.

Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A.

Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.

Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.

The value of EXPERIENCE

Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I.

Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.

Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.

Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.

The value of CONTEXT

Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.

Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.

Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.

Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.

The value of INTERDISCIPLINARITY

Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.

Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.

Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A.

Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Douce, L. and Willems, K.

Conclusion; K.Quartier and A.Petermans