Tourism and Hotel Development in China

Name: Tourism and Hotel Development in China | From Political to Economic Success
Brand: Routledge
Price: 56.09 EUR
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From Political to Economic Success

Ray J. Pine Terry Lam *Deceased*Hanquin Qui Zhang(Autor*in)

Routledge (Verlag)

1. Auflage

Erschienen am 3. April 2013

312 Seiten

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Beschreibung

Examine the reasons for the rapid growth of China's tourism industry

Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China's tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government's role in developing tourism.

China may be a latecomer to international tourism development, but visitors have made it one of the world's top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China's doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China's citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China's hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China's tourism and hotel industry.

Topics examined in Tourism and Hotel Development in China include:

travel and tourism, pre-and post-1949

the Asia market

the intercontinental market

international tourism in different regions of China

popular urban tourist destinations in China

approved outbound destinations

outbound travel to Hong Kong

challenges facing travel services

local protectionism

travel agencies

hotel franchising

foreign vs. local hotel chains

outsourcing

and much more!

Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

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Inhalt

Preface

Chapter 1. Introduction: Background Information on China

Geography

Population and Culture

Politics and Economics

Tourism Development

Chapter 2. Historical Review of Tourism

Travel and Tourism Pre-1949

Travel and Tourism Post-1949

Chapter 3. China's Inbound Travel

Introduction

Chronology of International Tourism Development in China

Major International Tourism Markets in China

Characteristics of the Foreign Tourist Inbound Market

Major Destinations of International Tourists

Popular Urban Tourist Destinations in China

Chapter 4. Domestic Tourism

Introduction

Historic Development of Domestic Tourism in China

Social, Economic, and Political Factors Affecting Domestic Tourism

Characteristics of Domestic Tourism

Development Potential of Domestic Tourism

Conclusion

Chapter 5. China's Outbound Travel

Introduction

Economic Growth in Asia-Pacific and China

Aspects of China's Outbound Tourism

Case Study: Outbound Travel to Hong Kong

Conclusion

Chapter 6. The Evolution of National Tourism Policies

Introduction

Tourism Serves As Part of Foreign Affairs (1949-1966)

Tourism Serves As a Diplomatic Tool (1966-1978)

Chapter 7. The Government's Role in Developing Tourism in China

Introduction

1978-1985

1986-1991

1992-2002

Conclusion

Chapter 8. Tourism Policy Implementation in China

Introduction

Concept of Policy Implementation

Examination of Tourism Policy Implementation in China

Two Patterns of Tourism Policy Implementation in China

Opportunities and Difficulties in Tourism Policy Implementation

Conclusion

Chapter 9. China Travel Services

Introduction

Historical Development of Travel Services in China

Development Characteristics of the Travel Services Industry

Performance of Different Types of Travel Agencies

Future of Travel Agencies

Challenges and Opportunities Facing Travel Services in China

Conclusion

Chapter 10. World Hotel Development Trends and Their Influence on China's Hotel Industry

Introduction

Western Chains' Domination of the World Hotel Industry

Hotel Company Business Formats

Comparison of China's and Foreign Hotel Companies

Conclusion

Chapter 11. China's Hotel Industry Development Since 1978

Introduction

Growth in Size of China's Hotel Industry

Hotel Categories in China

Hotel Ownership in China

Comparisons by Hotel Size

Key Influences on China's Hotel Industry Development

Conclusion

Chapter 12. Hotel Chain Development in China

Introduction

Global Dominance of Chain Hotels

Hotel Chain Development Strategies

General Overview of Hotel Chain Operations

Barriers to Hotel Chain Development

Conclusion

Chapter 13. Hotel Operations in China: Outsourcing

Introduction

An Overview of Outsourcing

A Case Study in Shanghai

Conclusion

Chapter 14. Compensation and Incentive Management in Chinese Hotels

Introduction

Historical Development of Employee Compensation in China

China's Compensation Laws

Labor Problems in Hotels

New Strategy

Conclusion

Chapter 15. Employee Motivation in Chinese Hotels

Introduction

Present Job Market

Work Motivation in Chinese Hotels

A Survey of Ho

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