Multimodality and Cognitive Linguistics

Name: Multimodality and Cognitive Linguistics
Brand: John Benjamins Publishing Company
Price: 112.99 EUR
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María Jesús Pinar Sanz(Herausgeber*in)

John Benjamins Publishing Company

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Erschienen am 15. Oktober 2015

X, 212 Seiten

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Multimodality and Cognitive Linguistics
Editorial page
Title page
LCC data
Table of contents
About the contributors
Multimodality and Cognitive Linguistics: Introduction
1. Introduction
2. Cognitive Linguistics and multimodal metaphors
3. Multimodality, Cognitive and Systemic Functional Linguistics
4. Cognitive Linguistics and multimodal interaction
References
I. Cognitive Linguistics and multimodal metaphor
Cross-modal resonances in creative multimodal metaphors: Breaking out of conceptual prisons
1. Introduction
2. Reassessing the creative potential of metaphors at the expression level
3. Cross-modal resonances in metaphors of incarceration
4. Conclusion
Notes
References
Metaphor and symbol: SEARCHING FOR ONE'S IDENTITY IS LOOKING FOR A HOME in animation film
1. Introduction
2. Metaphor and symbol
3. House/home as symbol
4. Case studies
4.1 Hoppity Goes to Town/Mr. Bug Goes to Town (Max & Dave Fleischer, USA 1941, 78')
4.2 Arrietty the Borrower (Hiromasa Yonebayashi, Japan 2010, 94')
4.3 The Village of Idiots (Eugene Fedorenko & Rose Newlove, Canada 1999, 13')
4.4 The Lost Thing(Shaun Tan & Andrew Ruhemann, 2010, 15')
4.5 La Maison en Petits Cubes/Tsumiki No Ie (Kunio Kato, Japan 2008, 12')
5. Discussion
6. Concluding remarks
Acknowledgments
Note
References
Woven emotions: Visual representations of emotions in medieval English textiles
1. Aims and scope
2. Methodology and data
3. Pictorial signals for emotions in the Bayeux Tapestry
3.1 Facial expressions
3.1.1 Eyes
3.1.2 Eyebrows
3.1.3 Mouth
3.2 Gesture
3.2.1 Head
3.2.2 Neck
3.2.3 Shoulders
3.2.4 Trunk
3.2.5 Arms
3.2.6 Hands and fingers
3.2.7 Limbs
3.3 Body size
4. Interpreting pictorial signals in the Bayeux Tapestry
4.1 Facial expressions
4.2 Gesture
4.3 Body size
5. Conclusion
Notes
References
Approaching the utopia of a global brand: The relevance of image schemas as multimodal resources for
1. Introduction
2. Image schemas: Definition, scope, and relevance for the branding industry
3. Data selection
4. Image schemas at work in automobiles brands and logos
4.1 Case study 1: Minis
4.2 Case study 2: Family cars
4.3 Case study 3: Sports cars
4.4 Case study 4: Off-road 4 × 4s
5. Conclusions
Acknowledgements
Notes
References
Appendix
Multimodal metaphors in political entertainment
1. Introduction
2. Politics and entertainment
3. Animated political cartoons as a genre
4. The corpus
5. Sample selection
6. Analysis of the sample
7. Discussion and preliminary conclusions
Primary source
References
II. Multimodality, Cognitive and Systemic Functional Linguistics
The visual representation of metaphor: A social semiotic approach
1. Introduction
2. Visual metaphor from a social semiotic perspective
3. Representational meaning and the visual construction of metaphor
3.1 Defamiliarization metaphors
3.2 Domestication metaphors
4. Interactive meaning and the visual representation of metaphor
5. Compositional meaning and the visual representation of metaphor
6. Conclusion
Acknowledgement
References
Visual metonymy in children's picture books
1. Aims and scope of the study
2. The concept of visual metonymy
3. The analysis
3.1 Gorilla
3.2 The Tale of Peter Rabbit
4. Conclusions
Notes
References
The establishment of interpretative expectations in film
1. Introduction: Macro-themes and film
2. Filmic discourse organisation
3. Application of the analysis methods for empirical investigation of a corpus
4. Results of the exploratory study
5. Conclusion
References
Multimodal digital storytelling: Integrating information, emotion and social cognition
1. Introduction
2. Digital stories as a new emergent genre
3. Sample description and methodological approach
4. Multimodal analysis
5. Integrating meanings
6. Concluding remarks
Notes
References
Annex
Authors' address
III. Cognitive Linguistics and multimodal interaction
Intermedial cognitive semiotics: Some examples of multimodal cueing in virtual environments
1. Intermedial semiosis and cross-modal mappings
2. Intersubjective communication and pointers
3. Intermedial attunement
4. Online multimodal communication
5. Conclusions
References
Multimodality in conversational humor
1. Introduction
2. Prosodic markers of conversational humor
2.1 Pitch
2.2 Volume
2.3 Speech rate
2.4 Pauses
2.5 General discussion
3. Smiling and laughter as markers of the humorous frame
3.1 Intensity of smiling
3.2 Smiling as back channel
4. Methodological issues
4.1 Cherry picking of data
4.2 Markers of humor
Notes
References
Image schemas and mimetic schemas in cognitive linguistics and gesture studies
1. Introduction
2. Image schemas
2.1 Image schemas in cognitive linguistics
2.2 Image schemas in gesture studies
2.3 Image schemas in metaphor research
2.4 A note on image schemas from a developmental perspective
3. Mimetic schemas
3.1 Background on mimetic schemas
3.2 Mimetic schemas in gesture
4. Discussion
Acknowledgements
Notes
References
Index

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