1. Disrupting the Healthcare Landscape
Social media is not a passing fad
Consumers do more online than just look for health information
E-patients: A New Breed
It's still About the Doctor-Patient Relationship
Why Social Media Should Be Important to YOU
How Significant are Online Doctor Reviews?
Can You Afford to Ignore the Ratings and Social Media?
Reviews are More Positive than You Think
Can the Online Ratings be Compared with Clinical Outcomes?
Large-Scale Initiatives Using Patient Ratings
Working Towards a Healthcare Partnership
2. Your Online Reputation Today
How Patients Find Doctors Today
Why Your Online Identity is Important
Getting to Know You
Not Everyone is Convinced that Doctors Need a Strong Online Presence
Your Career Also Depends on Your Online Reputation
First, Do No Harm; Second, Get an Online Profile
What Search Engines Should You Use?
3. Defining Your Online Identity Through Social Media
Social Media Can Be a Powerful Tool
Curate, Connect and Make a Difference
The News Media Doesn't Paint a Positive Picture
Establishing a Social Media Strategy to Create Your Own Content
Lurking as a First Step
Three Physician Social Media Success Stories
4. Creating Your Digital Footprint
Introduction - Branding Strategies
LinkedIn - Your Professional Network
Facebook - Connect and Share
YouTube - Broadcast Your Practice
Twitter - What's Happening Now
Blogs - Connecting Ideas and People
Google - Mapping the Future
5. Major Rating Sites
Angie's List
Doctor.com
DrScore.com
Google+ Local
Healthcare Reviews
Healthgrades
Insider Pages
Kudzu
Rate MDs
Vitals
Yelp
Zoc Doc
6. Safeguarding Your Reputation
Making Social Media Work for You: Search Engine Optimization
Patient Satisfaction is Now a Vital Metric
Set Up Alerts
The Scope of Online reviews
Focus on the Positive
Invite Your Patients to Write Reviews
Use Reviews to Improve Your Practice
How to Respond to Negative Reviews
Don't Stuff the Ballot Box
Lawsuits Are Not the Answer
Gag Orders Don't Work Either
Outsourcing Reputation Management
7. Professionalism in the Digital Age
Updating the Rules of Professionalism
Guide, Inform, and Teach
Protect yourself with a Social Media Policy and Disclaimer
A Higher Standard than HIPAA
Professionalism Applies to Physician-Only Sites Too
Communicating with Patients
Don't Let Your Personal Social Media Life Distract You
Special Considerations for Young Practitioners, Residents and Students
Navigate the Online Waters Mindfully
8. Connect and Be Heard: My Journey from Social to Mainstream Media
It All Starts With You
The Time Was Changing
Crash Course In Health Policy
The Traditional Mainstream Media Is Calling
Opening The Social Doors
The Humanization of Medical Professionals
Changing Public Perception One Blog, Tweet, and Status Update at a Time
From Social to Mainstream Media
Be Ready For An Opportunity
Join The Conversation
No Training Required
Learn From Others In Our Field
Make a Difference in Healthcare
Appendix. Resources for More Information
