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Get the A-to-Z Resource on Training Evaluation
Fully revised and updated, ATD's Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs.
Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively.
With this handbook, you'll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for.
The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas.
Whether you're a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs.
Patti P. Phillips, PhD, CEO of ROI Institute, is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology in more than 70 countries around the world. Since 1997, she has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organizational change. Her work spans private, public, nonprofit, and nongovernmental organizations. Patti is a member of the board of trustees of the United Nations Institute for Training and Research and the International Federation of Training and Development Organizations. She is the chair of the Institute for Corporate Productivity People Analytics Board; principal research fellow for The Conference Board; board chair of the Center for Talent Reporting (CTR); and is an Association for Talent Development (ATD) Certification Institute CPTD fellow. Patti also serves on the faculty of the UN System Staff College in Turin, Italy. Patti lives in Birmingham, Alabama.
Foreword by Jack J. Phillips, Ph.D.
Measurement, Evaluation, and the ATD Capability Model by Courtney VitalKriebs
Introduction
Acknowledgments
Section I: Evaluation Planning
1. Aligning Training to the Business by Faith Krebs
2. Analyzing Performance Gaps by Sardek Love
3. Developing Powerful Program Objectives by Katharine Aldana
4. Planning Your Evaluation Project by Kaycee Buckley
Section II: Data Collection
5. Designing Surveys to Collect Participant Reaction by Will Thalheimer
6. Designing Surveys and Questionnaires for Follow-up Evaluation by CarolineHubble
7. Designing and Delivering Tests by Cindy Hill and Eric Vincent
8. Conducting Interviews by Henri van den Idsert
9. Conducting Focus Groups by Katinka Koke
10. Using Action Planning as a Performance Measurement and TransferStrategy by Emma Weber
Section III: Data Analysis
11. Using Statistics in Evaluation by Tim Brock
12. Analyzing Qualitative Data by Damien Sanchez
13. Isolating the Effects of the Program by Jack J. Phillips
14. Converting Measures to Monetary Value by Patti P. Phillips
15. Capturing Program Costs by Judith Cardenas
16. Calculating the Return on Investment by Beryl Oldham
17. Measuring Intangible Benefits by Nader Bechini
18. Forecasting ROI by Suzanne Schell
Section IV: Optimize Results
19. Telling the Story by Kevin Yates
20. Visualizing Data by Peggy Parskey
21. Implementing the ISO Standards for L&D Metrics by Dave Vance
22. Using Black Box Thinking by Rachel Baghelai
23. Collecting Data when Evaluating On-the-Job Training by Ron Jacobs
Section V: Make Measurement and Evaluation Work
24. Implementing and Sustaining a Measurement and Evaluation Practice by HollyBurkett
25. Getting Stakeholder Buy-In by Brenda Sugrue
26. Following Evaluation Standards by Michael Lawson
27. Leveraging Artificial Intelligence by Trish Uhl
28. Creating a Measurement and Evaluation Strategy by Klaas Toes andRobin Dijke
About the Editor
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