Workplace Communication for the 21st Century

Acknowledgments
Chapter One: How Strategic Workplace Communication Can Save Your Organization
Jason S. Wrench
Chapter Two: Protecting Reputation and Preventing Crisis: The Strategic Use of Issue Management
Tony Jaques
Chapter Three: The Art of Business Presentations: Communicating Effectively before Various Stakeholders
Mary L. Kahl
Chapter Four: Customer Service with a Smile: Creating a Climate Where Customers Come First
Tina A. Coffelt
Chapter Five: Selling Yourself or Your Product Starts with Communication
Jackson Hataway
Chapter Six: Marketing for the 21st Century: Thinking through Current Marketing Trends That Will Effectively Position Your Organization
Erin E. Gilles, Shannon M. Brogan, Doreen M.S. Jowi, and Jason S. Wrench
Chapter Seven: Facebook, Twitter, LinkedIn, and Blogs Oh My! Social Media and Web 2.0: Using Today's Cutting-Edge Social Technology to Enhance Your Organization
Catherine Karl Wright
Chapter Eight: You Are What You Brand: Managing Your Image and Reputation
Don W. Stacks
Chapter Nine: Building and Maintaining Stakeholder Trust
Pamela Shockley-Zalabak and Sherwyn Morreale
Chapter Ten: Every Organization Faces Risk, but Effectively Communicating Risk Is a Skill
LaKesha N. Anderson and Daniel L. Walsch
Chapter Eleven: Responding Effectively to Crises: Best Practices in Organizational Crisis Communication
Timothy L. Sellnow, Morgan Wickline, and Shari R. Veil
Chapter Twelve: I Read It on a Blog: Combating Rumors in the Age of Constant Communication
Kristin Roeschenthaler Wolfe
Chapter Thirteen: Strategically Preparing for and Relating with the Media: Why Planning and Training Matter
Eric Bergman
Chapter Fourteen: When People outside the Organization Need Information: Strategically Communicating with External Stakeholders
J. David Johnson and Anna Goodman Hoover
Chapter Fifteen: Stopping the Island Mentality: Harnessing Communication during an Age of Globalization
Mary M. Meares
About the Editor and Contributors
Index