eBoot Camp

Section 1. To Play (And Win!) The Search-Engine Game.
Chapter 1. Anatomy of a Search Engine.
Which search engines to focus on and the difference betweenorganic and paid searches.
Chapter 2. Sponsored Ads.
Used the right way, paying for placement on Google and othersearch engines can be very profitable for small businesses.
Chapter 3. Domain Names and Alternate Domain Names.
Create your virtual storefront.
Chapter 4. Keywords.
The most important list you'll ever make.
Chapter 5. Title Tag.
The gateway from a search engine to your Website.
Chapter 6. Meta Description Tag.
Your chance to tell a search-engine user why they should clickon your link over all the others.
Chapter 7. Homepage Content.
Create content with two audiences in mind: your customers andthe search engines.
Chapter 8. Link Popularity.
Learn how to increase your Website's popularity and become morenoticeable with the search engines.
Section 2. Create a Web Presence to Increase Your WebsiteTraffic and Turn Internet Surfers into Customers.
Chapter 9. Hurl Your URL.
The easiest way to effectively market your Website.
Chapter 10. Networking Sites.
Generate new business through these powerful networkingtools.
Chapter 11. Articles.
Be known as a content expert in your field and allow others tomarket your Website for you.
Chapter 12. Press Releases.
Create buzz about your products and services and make a hugeimpact on search engines.
Chapter 13. Blogs.
A blank canvas for you to inform people about your products orservices and, hopefully, get them addicted to your content.
Chapter 14. Opt-in Forms.
Turn someone who's just browsing into a paying customer.
Chapter 15. eMail Marketing.
Stay "top of mind" with your customers.
Chapter 16. Video.
The hottest Internet marketing strategy is easy to do and costsless than two hundred dollars.
Chapter 17. Website Usability and Design.