Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
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Christopher Peer knows there's another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.
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Sprache
Verlagsort
Produkt-Hinweis
Dateigröße
ISBN-13
978-1-5445-4408-3 (9781544544083)
Schweitzer Klassifikation
Chris Peer is an author and entrepreneur with over twenty years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy. He is the founder and CEO of G8P and SyncShow. Chris developed the Great 8 Pillars to transform marketing departments from a corporate expense into a profit center. A consultant and speaker, he remains focused on helping B2B companies scale.
