Subtitling Norms for Television

Name: Subtitling Norms for Television | An exploration focussing on extralinguistic cultural references
Brand: John Benjamins Publishing Company
Price: 105.99 EUR
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An exploration focussing on extralinguistic cultural references

Jan Pedersen(Autor*in)

John Benjamins Publishing Company

1. Auflage

Erschienen am 9. November 2011

XVII, 242 Seiten

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Subtitling Norms for Television
Editorial page
Title page
LCC data
Dedication page
Table of contents
List of figures
List of tables
Abbreviations
Acknowledgement
Chapter 1: Subtitling as audiovisual translation
1.1. Audiovisual choice
1.2. The nature of subtitling
1.2.1 The subtitling process
1.2.2 The constraints of subtitling
1.2.3 A contract of illusion
Chapter 2: Norms in general and particular
2.1. The Descriptive paradigm
2.2. In search of norms
2.3. The potency of norms
2.4. The content of norms
2.4.1 Toury's norms
2.4.2 Chesterman's norms
2.5. Norms, strategies and solutions
Chapter 3: Extralinguistic Cultural References as translation problems
3.1. Translation problems
3.2. Extralinguistic Cultural References (ECRs)
3.2.1 Selection criteria: Language and culture
3.2.2 Defining reference
3.2.3 What's in a name?
3.2.4 The world of references
3.2.5 The domains of ECRs
3.3. Where ECRs are found and why
Chapter 4: Translation strategies
4.1. Taxonomies of translation strategies
4.2. A taxonomy for rendering ECRs in subtitling
4.2.1 Retention: Keeping ST elements in the TT
4.2.2 Specification: Explaining ST items
4.2.3 Direct Translation
4.2.4 Generalization: Replacing the specific with the general
4.2.5 Substitution: replacing culture (with culture)
4.2.5.1 Cultural Substitution by Transcultural ECR
4.2.5.2 Cultural Substitution by Target Culture ECR
4.2.5.3 Situational Substitution
4.2.6 Omission: Deleting the ECR
4.2.7 Using an Official Equivalent: The ready-made solution
4.3. Product and process: A question of perspectives
Chapter 5: Influencing parameters
5.1. Transculturality: How well known an ECR is
5.2. Extratextuality: The independent existence of ECRs
5.3. Centrality: How important an ECR is
5.4. Polysemiotics: The interplay between channels
5.5. Co-text: The rest of the dialogue
5.6. Media-specific constraints
5.7. The effects of the Subtitling Situation
Chapter 6: Empirical subtitling norms for television
6.1. Material
6.1.1 Extratextual sources
6.1.2 The ESIST corpus
6.1.3 The Scandinavian Subtitles Corpus
6.2. Technical norms: Subtitles coming and going
6.2.1 A diachronic study
6.2.1.1 Expected reading speed
6.2.1.2 Subtitle density
6.2.1.3 Condensation rate
6.2.2 Discussion of the development
6.3. How cultural references are rendered
6.3.1 Easy Rs in Swedish and Danish subtitles
6.3.2 Not so easy Rs in Swedish and Danish subtitles
6.3.2.1 Retention
6.3.2.2 Specification
6.3.2.3 Direct Translation
6.3.2.4 Generalization
6.3.2.5 Substitution
6.3.2.6 Omission
6.3.2.7 Official Equivalents
6.4. Directness in subtitling
6.5. Norm development over time: The case of Cultural Substitution
6.6. Formulating subtitling norms
6.6.1 Long versus short format: TV series vs. feature films
6.6.2 Differences of genre
6.6.3 Technical subtitling norms: Differences in subtitle density
6.6.4 Orientation norms: Foreign or domesticated subtitles
6.6.5 Guidance norms: Whether or not to aid the viewer
6.6.6 Lower-level norms
Chapter 7: Prototypical subtitling
7.1. Brief summary
7.2. Defaults of subtitling
Sources
Primary Sources
Main material
Supplementary material
Secondary sources
Books, articles and web sites
Audiovisual material not in the corpus
Appendix A: The Scandinavian Subtitles Corpus
Abbreviations
Films
TV Programmes
Appendix B: Glossary
Index

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