Royalty Rates for Licensing Intellectual Property

Russell L. Parr, CFA, ASA is president of IPRA, Inc.(Intellectual Property Research Associates). He is a consultant,author, publisher, and lecturer focused on the valuation, pricing,and strategic management of intellectual property. For overtwenty-five years, he has advised his clients about the value andpricing of patents, trademarks, copyrights, and trade secrets. Hisbooks are published in Japanese, Korean, Italian, Chinese, andRussian. Mr. Parr's opinions are used to accomplish licensingtransactions, mergers and acquisitions, transfer pricing,infringement damages litigation support, and joint venture equitysplits. His clients include multinational corporations,universities, and private inventors.
Past assignments have included the valuation of the Dr. Seusscopyrights and the patent portfolio of AT&T. Mr. Parr has alsoconducted valuations and royalty rate studies, for technology andtrademarks related to pharmaceuticals, semiconductor processes andproducts, agricultural formulations, automotive, biotechnology,photography, chemical formulations, communications, computersoftware and hardware, drug delivery systems, flowers, incineratorfeed systems, lasers, medical instruments, and motivational bookcopyrights.
In addition to consulting, Mr. Parr publishes three royalty rateresource books sold all over the world. These books are RoyaltyRates for Pharmaceuticals and Biotechnology, Sixth Edition; RoyaltyRates for Trademarks and Copyrights, Third Edition; andRoyalty Rates forTechnology, Third Edition. These books arededicated to reporting detailed information about the financialaspects of intellectual property transactions, including licensingand joint ventures.
Mr. Parr is a graduate of Rutgers University, having received aBachelor's in Electrical Engineering and a Masters inBusiness Administration. He has also been awarded the professionaldesignations of Chartered Financial Analyst, from the CFAInstitute, and Accredited Senior Appraiser, from the AmericanSociety of Appraisers. He is a member of the Licensing ExecutivesSociety and is on the advisory board of three professionalpublications, Licensing Economics Review, IP Litigator, andThe Licensing Journal. As an author and co-author, Mr. Parrhas created seven books published by John Wiley and Sons, about thevaluation, management, and pricing of intellectual property,including Intellectual Property:Valuation, Exploitation andInfringement Damages. In addition he has written twenty-sixarticles for professional publications such as Les Nouvellesand The Journal of Proprietary Rights. He has madeforty-three seminar presentations for organizations including theLicensing Executives Society, the American Intellectual PropertyLaw Association and the World Intellectual Property Organization.He has testified at deposition or trial fifty-five times regardingintellectual property infringement. More information about Mr.Parr, his firm, and its publications can be found atwww.ipresearch.com.