Do the Right Thing

Acknowledgments . . . . . . . . . . . . . . . . . . . . . vi

About the Author . . . . . . . . . . . . . . . . . . . . . viii

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Chapter 1 Stumbling into the Business World . . . 5

Chapter 2 9/11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Chapter 3 The Question Was Answered... . . . . . 17

Chapter 4 ...But I Don't Want to Be a Corporate Bureaucrat . . . . . . . . . . . . . . 29

Chapter 5 Getting Off the Ground . . . . . . . . . . . . 33

Chapter 6 The Ten-Minute Turnaround . . . . . . . 39

Chapter 7 The Great Texas Whiskey War . . . . . . 47

Chapter 8 I Just Couldn't Resist . . . . . . . . . . . . . . . 53

Chapter 9 Some of the Obvious Things I Learned . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Chapter 10 We're in What Kind of Business? . . . 65

Chapter 11 With a Little Help from Our Competitors... . . . . . . . . . . . . . . . . . . . . . 71

Chapter 12 Leaders Are Everywhere . . . . . . . . . . . . 73

Chapter 13 Great Organizations Have Great Leaders at Every Level . . . . . . . . . . . . . 83

Chapter 14 In Case You Didn't Get It... Great Organizations Have Great Leaders at Every Level . . . . . . . . . . . . . . . . . . . . . 89

Chapter 15 Great Leaders Make the People Around Them Better . . . . . . . . . . . . . . . 93

Chapter 16 People Recognize a Phony . . . . . . . . . . 97

Chapter 17 People Follow a Leader They Trust . . . . . . . . . . . . . . . . . . . . . . . 101

Chapter 18 Who Wants the "Best" People? . . . . 105

Chapter 19 Looking for the Right People . . . . . . 109

Chapter 20 Interview for Attitude . . . . . . . . . . . . . 115

Chapter 21 Attitudes Also Matter at 30,000 Feet . . . . . . . . . . . . . . . . . . . . . . 121

Chapter 22 Everybody Remembers Their Interview . . . . . . . . . . . . . . . . . . . . . . . . . 127

Chapter 23 Every Job Affects Others . . . . . . . . . . 131

Chapter 24 People Need to Understand Their Mission . . . . . . . . . . . . . . . . . . . . . . . . . . 135

Chapter 25 Shared Goals, Shared Knowledge, and Mutual Respect = A Shared Mission . . . . . . . . . . . . . . . . . . . . . . . . . . 143

Chapter 26 Do People Think Like Employees or Owners? . . . . . . . . . . . . . . . . . . . . . . . 151

Chapter 27 Making Employees Owners . . . . . . . 155

Chapter 28 A Sense of Ownership . . . . . . . . . . . . 163

Chapter 29 Make Work Fun . . . . . . . . . . . . . . . . . . 169

Chapter 30 Build a Customer Service Culture . . . . . . . . . . . . . . . . . . . . . . . . . . 173

Chapter 31 Everything He Did Was So I Could Come to Work... . . . . . . . . . . . . . . . . . 177

Chapter 32 Fun Can Have a Purpose . . . . . . . . . . 181

Chapter 33 Celebrate Success and Achievement . . . . . . . . . . . . . . . . . . . . . 187

Chapter 34 Creating Entrepreneurs . . . . . . . . . . . 189

Chapter 35 Encourage Unconventional Thinking . . . . . . . . . . . . . . . . . . . . . . . . . 197

Chapter 36 Suggestion Boxes . . . . . . . . . . . . . . . . . 207

Chapter 37 Many Roads Lead to the Promised Land . . . . . . . . . . . . . . . . . . . 209

Chapter 38 Define the Right Goals and Give People Room to Succeed . . . . . . . . . . 215

Chapter 39 The Two-Minute Drill . . . . . . . . . . . . 219

Chapter 40 Give People Something to Believe In--Define a Grand Mission . . . . . . . 225

Chapter 41 Create a Culture in Which People Want to Do the Right Things . . . . . . 229

Chapter 42 It's a Family Affair . . . . . . . . . . . . . . . . 233

Chapter 43 The Tactics of Success May Vary, but the Principles Are Constant . . . . 239

Chapter 44 Be Yourself and Have Some Fun . . . 247

Chapter 45 It's a Round World . . . . . . . . . . . . . . . 251

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255