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This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India.
The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.
"The book provides a practical understanding of issues, policies and marketing campaigns which is helpful for tourism academics, destination marketers as well as tourism businesses and stakeholders." (Namita Roy, Journal of Tourism Futures, Vol. 5 (3), 2019)
Eerang Park is a senior lecturer in Tourism Management at the School of Management in Victoria University of Wellington, New Zealand, and adjunct researcher in Edith Cowan University, Australia. She has been developing her research in a wider tourism context that includes tourist behaviour, community empowerment and tourism, tourism in Asia, and visual analysis of tourism research. Her recent research focuses on food tourism in Asia and Cittaslow.
Sangkyun Kim is an Associate Professor of Tourism at the School of Business and Law at Edith Cowan University, Australia. His work is international and interdisciplinary at the boundaries of social psychology, cultural studies, media studies, geography, and tourism. Associate Professor Kim's research includes film tourism, food tourism, tourist experience, and visual and mixed methods. He is on the editorial boards of the Journal of Travel & Tourism Marketing, Journal of Tourism & Cultural Change, Anatolia, Tourist Studies, Tourism Management Perspectives, and Journal of Hospitality & Tourism Research.
Ian Yeoman is an advocate for the future of tourism. Ian is an Associate Professor at Victoria University of Wellington and Visiting Professors at the European Tourism Futures Institute and Ulster University. Ian is the editor of the Journal of Revenue and Pricing Management, co-editor of the Journal of Tourism Futures and co-editor of Channelview's Tourism Futures series. Author and editor of over twenty books, including forthcoming titles Future Past of Tourism and Science Fiction, Disruption and Tourism. Outside the future, Ian is New Zealand's number one Sunderland AFC fan.
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