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This book aims to be a comprehensive resource for crafting strategies to help private companies navigate and thrive in unpredictable and challenging operational landscapes. This endeavor is rooted in the desire to furnish decision-makers with a structured framework and practical tools, empowering them to facilitate business growth even during times of crisis. At the heart of this overarching goal lies a tangible mission: encouraging businesses to become proactive and influential participants in disaster risk reduction. This inquiry seeks to uncover the active contributions that the private sector can make, understand why its involvement is crucial, and identify effective strategies to harness its capabilities.
The book discusses disaster risk reduction as a valid corporate strategy to maintain business continuity, but also as a means to increase market share. It presents a very detailed and easy-to-follow strategy for private businesses willing to take advantage of opportunities within a context of instability while helping increase community resilience to disaster risk and humanitarian crises. To do so, it merges business and institutional theory complemented by the author's personal accounts and experience.
Business Growth in Times of Instability: Empowering Private Companies Through Disaster Risk Reduction will be a valuable resource for corporate leaders interested in learning about the dual disaster risk they face - the direct impact of a disaster event and the indirect impact created by the impact in the market - and finding tools to not only face these risks but also grow their businesses, even in times of instability.
Diego Otegui, PhD, is a distinguished figure in the fields of disaster management and humanitarian action, renowned for his groundbreaking research and extensive practical experience. Born in Argentina in 1974, Diego's journey to success has been nothing short of remarkable. Despite humble beginnings and initial academic challenges, Diego's unwavering determination propelled him to pursue his passion for understanding the intricate dynamics between individuals and organizations.
Diego's academic trajectory took a transformative turn when he graduated with almost a perfect GPA from one of the world's most prestigious Ph.D. programs in Disaster Management at the Disaster Research Center, University of Delaware. His profound fascination with unraveling societal complexities in times of chaos and uncertainty has been the driving force behind his research endeavors over the past decade that has helped him become an acclaimed scholar, with publications in top scientific and academic journals.
Diego's contributions to the field of disaster science and humanitarian action are not confined to academia; He is also an experienced humanitarian practitioner who has participated in missions across the globe, including in East Timor, the Democratic Republic of Congo, India, and Mozambique.
In addition to his academic and humanitarian pursuits, Diego is deeply committed to his role as a family man. He cherishes his role as a loving father, devoted spouse, and grateful son. Outside of his professional endeavors, Diego finds joy in playing the guitar, engaging in activities like running and swimming, and being an active member of the United Methodist Church.
Currently serving as the head of strategy for Imara-IHG, Diego continues to make significant strides in expanding the potential of those dedicated to doing good. His leadership and expertise continue to shape the landscape of humanitarian action, inspiring positive change on a global scale.
Chapter 1: Introduction.- Chapter 2: The Future We Face.- Chapter 3: Understanding Cognitive Processes in High-Stakes Environments.- Chapter 4; Blinded by the Logics.- Chapter 5: Navigating A World of Chaos.- Chapter 6: The Time for Private.- Chapter 7: External Approaches for Market Share Growth.- Chapter 8: Internal Strategies for Business Development.
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