Sport Communication

Rezensionen / Stimmen

"Aimed to enhance learning in the ?elds related to the sport communication, sport business, or sport management, this book offers a comprehensive overview of sport communication issues in an international context. It also includes a good deal of theoretical and research applications that are of interest to students and respective academic community. The book also provides an accessible guide to the essentials of sport communication for professionals working in various functional areas of sport communication in the national and international context." - Jana Nova, Masaryk University, Sport Management Review

"This book provides a global understanding for sport communication professionals. Chapters were written to allow for easy understanding of the topics; each includes a case study with discussion questions. Each chapter also incorporates reflection questions for students to apply the content to their own lives. Review questions, activities, video resources, and web resources can be found at the ends of chapters to be used in- or outside of the classroom. This book is intended for undergraduate and graduate students pursuing a career in the field of sport management, specifically sport communication. Individual chapters could be used as a supplemental tool in several sport management courses such as, but not limited to, sport marketing, sport media, sport law, sport analytics, and sport ethics." - Melissa James, Fairleigh Dickinson University, International Journal of Sport Communication