Chapter 1. Introduction; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus
Chapter 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research; Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon
Chapter 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana; Elizabeth Agyeiwaah
Chapter 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality; Ali Bavik, Chen-Feng Kuo, and John Ap
Chapter 5. Using Neuromarketing Tools in Hospitality and Tourism Research; Hakan Boz and Erdogan Koc
Chapter 6. Using Archival Material in Tourism, Hospitality and Leisure Studies: Beauty and the Beast; Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters
Chapter 7. Tourism Online Reviews: Databases and Samples; Juan Pedro Mellinas and Eva Martin-Fuentes
Chapter 8. Application of Text Mining Approaches in Hospitality and Tourism; Gozde Ozturk and Abdullah Tanrisevdi
Chapter 9. Qualitative analysis of Social Media Historical Data: A case study of Twitter and Tourism Boycotts; Ismail Shaheer, Neil Carr, and Andrea Insch
Chapter 10. Photo-Elicitation using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo; Paulin Wong Poh Lin and Balvinder Kaur Kler
Chapter 11. Including the 'voices' of Animals in Tourism, Hospitality and Leisure Research; Giovanna Bertella
Chapter 12. Conclusion; Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh
