Keynote Papers.- Affective Loop Experiences - What Are They?.- Fine Processing.- Mass Interpersonal Persuasion: An Early View of a New Phenomenon.- Social Network Systems.- Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison.- Website Credibility, Active Trust and Behavioural Intent.- Network Awareness, Social Context and Persuasion.- Knowledge Management.- Persuasion in Knowledge-Based Recommendation.- Persuasive Technology Design - A Rhetorical Approach.- Benevolence and Effectiveness: Persuasive Technology's Spillover Effects in Retail Settings.- Applications.- Persuasive Technology for Shaping Social Beliefs of Rural Women in India: An Approach Based on the Theory of Planned Behaviour.- Enabling Calorie-Aware Cooking in a Smart Kitchen.- perFrames: Persuasive Picture Frames for Proper Posture.- Persuasion for Stronger Passwords: Motivation and Pilot Study.- Conceptual Frameworks.- Six Patterns for Persuasion in Online Social Networks.- A Systematic Framework for Designing and Evaluating Persuasive Systems.- Digital Therapy: Addressing Willpower as Part of the Cognitive-Affective Processing System in the Service of Habit Change.- Perspectives on Persuasive Technology.- The Persuasive Power of Human-Machine Dialogue.- Designing Persuasive Dialogue Systems: Using Argumentation with Care.- Categorization as Persuasion: Considering the Nature of the Mind.- A Qualitative Study of Culture and Persuasion in a Smoking Cessation Game.- Peer-to-Peer and Social Networks.- Exploring the Acceptability of Delayed Reciprocity in Peer-to-Peer Networks.- How to Build a Persuasive Web Application.- "Hey World, Take a Look at Me!": Appreciating the Human Body on Social Network Sites.- Self-persuasion and Timing.- Digital Therapy: The Role of Digital PositivePsychotherapy in Successful Self-regulation.- Finding Kairos in Quitting Smoking: Smokers' Perceptions of Warning Pictures.- Exploring the Persuasiveness of "Just-in-time" Motivational Messages for Obesity Management.- Well-Being Applications.- BLB: A Persuasive and Interactive Installation Designed to Improve Well-Being.- A Case Study on an Ambient Display as a Persuasive Medium for Exercise Awareness.- Technology that Persuades the Elderly.- Theoretical Considerations.- Design with Intent: Persuasive Technology in a Wider Context.- The Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites.- Embodied Agents on Commercial Websites: Modeling Their Effects through an Affective Persuasion Route.
