Handbook of Hospitality Marketing Management

Part 1 Hospitality Marketing Concepts; Chapter 1 Marketing hospitality and tourism experiences, ConradLashley; Chapter 2 Socially responsible hospitality and tourism marketing, AzilahKasim; Chapter 3 Hospitality marketing mix and service marketing principles, DavidBojanic; Part 2 Hospitality Marketing Functions and Strategies; Chapter 4 Branding, brand equity, and brand extensions, Woody G.Kim; Chapter 5 Relationship and loyalty marketing, StoweShoemaker, CamilleKapoor; Chapter 6 Advertising, public relations and crisis management, KathrynLaTour; Chapter 7 Distribution channels and e-commerce, PeterO'Connor; Chapter 8 Service quality and business performance, DiaZeglat, YukselEkinci, AndrewLockwood; Part 3 Hospitality Consumer Behavior; Chapter 9 Motivations, attitudes, and beliefs, Alan D.Bright; Chapter 10 Travelers' information search behavior, DoganGursoy, Christina G.Chi; Chapter 11 Customer satisfaction, service failure, and service recovery, Anna S.Mattila, HeejungRo; Chapter 12 Experiential consumption: Affect - emotions - hedonism, KarlTitz; Chapter 13 Psychology of pricing: A review and suggestions, H. G.Parsa, DavidNjite; Part 4 Destination Marketing; Chapter 14 Destination branding and marketing: The role of marketing organizations, ChrisRyan, HuiminGu; Chapter 15 Push-pull dynamics in travel decisions, MuzafferUysal, XiangpingLi, ErcanSirakaya-Turk; Chapter 16 Group decision making, AlainDecrop; Part 5 Special Topics; Chapter 17 Internal marketing, MichaelDavidson; Chapter 18 Strategic alliances, KarinWeber, Prakash K.Chathoth; Chapter 19 Research on the casino industry, KathrynHashimoto;