Products for Conscious Consumers

Rezensionen / Stimmen

In the face of grand challenges like climate change and the urgent need to reform unethical supply chains, it is easy to forget that it is not only firms that need to change but consumers as well. Calling for more attention to ethical marketing, Products for Conscious Consumers provides a timely new perspective that is comprehensive in scope and packed with practical examples. It deserves to be widely read. -- Caleb Bernacchio, Assistant Professor of Management and Ethics at California State University, Monterey Bay, USA. The question of responsibility runs deep in "Products for Conscious Consumers". Should marketers' responsibility go beyond the sale of a product and include the awareness of and the response to its social and environmental impact?. At the same time, in a "pull marketing" era, shouldn?t consumers, who decide what to shop and recommend, think twice before buying?. This book is rife with insights, practical examples and food for thought on how the marketing function, and the role of marketers, should evolve as we face fundamental challenges. On a different note, it will also help companies reflect on how to best organize themselves, as in many cases the responsibility for driving sustainable development still sits in organizational areas other than marketing. -- Jorge Paradela, Chief Business Officer Sevilla FC, former Corporate Affairs Director Europe, HEINEKEN NV. I truly enjoyed reading Products for Conscious Consumers. The multiple corporate examples provided, coupled with the cry for attention on the need for ethical marketing, make it a thought provoking lecture. The complexity of the climate crisis requires all stakeholders to contribute to finding solutions and this book is a great tool to develop calls to action as only a joint effort may yield results. -- Maria Aguado Cabrera, Heritage and Innovation Director, Bally.