Entrepreneurial Cosplay

Introduction

Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis

Part 1: Ideas, Innovation, and Failure

Chapter 1- Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality

Dave Tomczyk

Chapter 2- Third Party Content Creators in eSport

Christopher McCutcheon, Michael Hitchens, Mitchell McEwan

Chapter 3- Entrepreneurial Cosplay: Women and Crossplay in Mexico

Mitzi Ariana Perez Trejo

Part 2: Intrapraneurship

Chapter 4- Reign in Your Baloney Pony: Managing Sexual Taboo for Success

Elizabeth Gackstetter Nichols

Chapter 5- Nerds and Copyright

Matthew Mangum

Chapter 6- Threat of Familiar Faces: Cosplay Outside of Conventions

Luxx Mishou

Chapter 7- Violence against Women in The Witcher and Game of Thrones

Madison Sears & Mary Ingram-Waters

Chapter 8- Cosplay through a Lens of Family Business

D'Lisa N. McKee

Part 3: (Self)-Branding

Chapter 9- Marketing, Personal Branding, and Positioning: Cosplay: Personal Branding ... on Steroids!

Ruby Daniels

Chapter 10- Child Cosplayers: Embodying Potentialities

Sara Austin

Chapter 11- Heroic Returns on Investment: Economic Considerations of Cosplay in the United States

Erin Kenny

Chapter 12-Managing Cosplay Identities: For love or money?

Amy C. Lewis