Global Markets and Global Impact of Sports

Introduction - The twenty-first-century SportsWorld: global markets and global impact 1. Contested epistemology: theory and method of international sport studies 2. Revisiting Gustave Le Bon's crowd theory in light of present-day critique 3. The new sporting Cold War: implications of the Russian doping allegations for international relations and sport 4. Origin, diffusion and development of polo: an East to West cultural flow 5. Political economy and judo: the globalization of a traditional Japanese sport 6. Leveraging participation in Olympic sports: a call for experiential qualitative case study research 7. Boosting ice hockey in China: political economy, mega-events and community 8. An analysis of Glasgow's decision to bid for the 2014 Commonwealth Games 9. Platform politics: sport events and the affordances of digital and social media 10. NBC's televised media portrayal of female athletes in the 2016 Rio Summer Olympic Games: a critical feminist view 11. A destination development by building a brand image and sport event tourism: a case of Sport City USA 12. Sport for development with 'at risk' girls in St. Lucia