Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Name: Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
Brand: Bentham Science Publishers
Price: 47.3 EUR
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Arshi Naim Praveen Kumar Malik(Herausgeber*in)

Bentham Science Publishers

1. Auflage

Erschienen am 10. Dezember 2024

180 Seiten

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978-981-5274-70-7 (ISBN)

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Inhalt

Cover
Title
Copyright
End User License Agreement
Contents
Foreword
Preface
Acknowledgement
List of Contributors
Analyzing Digital Marketing Strategies of Market Leaders in the Feminine Hygiene Product Category: Gender Perspectives and Innovations
Maithili Ganjoo1 and Gunjan Sachdeva1,*
INTRODUCTION
OVERVIEW OF THE INDIAN SANITARY NAPKIN MARKET
Digital Marketing Strategies of Whisper
Analysis of Whisper's Digital Marketing Campaigns
Digital Marketing Strategies of StayFree
Analysis of Stayfree's Digital Marketing Campaigns
Digital Marketing Strategies of Sofy
Analysis of Sofy's Digital Marketing Campaigns
Cross-Brand Comparative Analysis Description
CONCLUSION
REFERENCES
Implementing Effective Marketing Technology for a New Business Venture: Case Studies from the Middle East
Arshi Naim1,* and Praveen Kumar Malik2
INTRODUCTION
Focus Group of Target Audience (TA)
Goals and Objectives
Competitor Analysis
Content Creation
Content Distribution
ANALYSIS
RESULTS
Case Studies
Enhanced Customer Understanding and Segmentation
Increased Engagement and Conversion Rates
Optimized Marketing Spend
Improved Customer Experience and Retention
Scalable Marketing Operations
Enhanced Market Penetration
CONCLUSION
REFERENCES
Analysis of Online In-Destination Booking Service Processes in the Travel Industry: A Case Study
M. Blessy Doe1, S. Dhanabagiyam2 and Mohammad Irfan2,*
INTRODUCTION
World Online Travel Booking Market
Internet and the Tourism Value Chain
Online Travel Agencies in India
MakeMyTrip
Yatra
Clear Trip
Research Questions
NEED FOR CONDUCTING THIS STUDY
Tourist Satisfaction with Online Travel Booking
METHODOLOGY
Analysis and Discussions
One-way Analysis of Variance
Correlation Analysis
FINDINGS
SUGGESTIONS
CONCLUSION
REFERENCES
Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies
Arshiya Begum1,*, Arshi Naim2, Praveen Kumar Malik3 and Asfia Sabahath1
INTRODUCTION
LITERATURE REVIEW
ANALYSIS
Enhancing Customer Experience
Improving Risk Management
Automating Operations
Driving Market Expansion
Ensuring Compliance
Fundamentals of Finance
Potential Effects of AI on FM
AI Impact and Influence in Ftis
Potential Impacts of AI on Consumers and Investors
Financial Analysis at a Broader Scale
RESULTS
Implications for the Industry
Case Study 1: Paytm
Key Strategies and Implementations
Findings
Case Study 2: ZestMoney
Key Strategies and Implementations
Findings
Case Study 3: Razorpay
Key Strategies and Implementations
Findings
Case Study 4: HDFC Bank
Key Strategies and Implementations
Findings
CONCLUSION
REFERENCES
Emerging Paradigms in Marketing Management: Scenario-Based Conceptual Framework
Arshi Naim1,*
INTRODUCTION
Digital Transformation
Consumer-Centricity
Sustainability and Ethical Marketing
Data-Driven Decision Making
Challenges and Opportunities
LITERATURE REVIEW
DISCUSSION AND ANALYSIS OF CONCEPTUAL FRAMEWORK
Application of the Framework
Benefits
CONCLUSION
REFERENCES
People and Processes in Technological Development for Business Advancement in Indian Companies
Nandini Deb1, Ruhi Lal1,* and Deep Moni Gogoi1
INTRODUCTION
REVIEW OF LITERATURE
Aim of the Study:
OBJECTIVES
RESEARCH QUESTIONS
RESEARCH METHODOLOGY
Case Selection Procedure
Data Analysis and Interpretation
Case Story of Zepto
Case Story of BluSmart Mobility
Common Factors in Both Cases
DISCUSSION
CONCLUSION AND FUTURE EXPLORATION
REFERENCES
Integration of Emerging Technologies in Digital Marketing: A Case Study of Humans of Digital Marketing (HODM) Start-up, India
Disha Batra1, Harshwardhani Sharma2,* and Akshay Upmanyu3
INTRODUCTION
DIGITAL MARKETING IN INDIA
AI AND DIGITAL MARKETING
BENEFITS OF AI AND EMERGING TECHNOLOGIES
HUMANS OF DIGITAL MARKETING (HODM)
RESEARCH METHODOLOGY
ADOPTION OF AR, VR, AND AI IN HODM
CHALLENGES AND BARRIERS
OUTCOME AND RETURN ON INVESTMENT (ROI)
FINDINGS
CONCLUSION
REFERENCES
Metaverse in Tourism: Bridging of the Digital and Actual Worlds
Kaneez Masoom1,*, Syed Haidar Ali1, Shad Ahmad Khan2 and Saiyid Saif Abbas Abidi3
INTRODUCTION
DIMENSIONS AND CONCEPTS OF THE MV
HOW THE MV CAN AFFECT VISITORS' ACTIONS AND ADVENTURES.
THE IMPACT OF THE VIRTUAL WORLD ON VACATION MARKETING AND PLANNING
DESTINATION ADMINISTRATION AND ADVERTISING IN THE MV: THE CHALLENGES.
LAYING THE GROUNDWORK FOR MV TOURISM
CONCLUDING REMARKS
REFERENCES
The Role of Social Media in Business Process Innovation
Mustafa Kayyali1,*
INTRODUCTION
HISTORICAL BACKGROUND
INTRODUCTION TO SOCIAL MEDIA'S EVOLUTION IN BUSINESS PROCESSES
LEVERAGING SOCIAL MEDIA FOR REAL-TIME COMMUNICATION AND CUSTOMER ENGAGEMENT
HARNESSING DATA ANALYTICS: INSIGHTS FROM SOCIAL MEDIA PLATFORMS
CASE STUDIES: INTEGRATING SOCIAL MEDIA FOR ENHANCED EFFICIENCY AND INNOVATION
Case Study 1: Retail Revolution
Case Study 2: Hospitality Reimagined
Case Study 3: Healthcare Innovation Frontier
Case Study 4: Financial Services Evolution
Case Study 5: Technological Innovation Nexus
CHALLENGES AND STRATEGIES: INTEGRATING SOCIAL MEDIA WITH BUSINESS OBJECTIVES
Challenge 1: Alignment with Business Goals
Strategy 1: Establish Clear Objectives and KPIs
Challenge 2: Measuring ROI and Attribution
Strategy 2: Implement Advanced Analytics and Attribution Models
Challenge 3: Managing Reputation and Risk
Strategy 3: Implement Social Media Policies and Monitoring Tools
Challenge 4: Resource Allocation and Investment
Strategy 4: Prioritize and Optimize Resource Allocation
CONCLUSION
REFERENCES
Leveraging Queuing Theory for Efficient Electronic Business Management in Supermarkets: A Case Study of Giant Stores in the Gulf Region
Anandhavalli Muniasamy1,*, Arshi Naim2 and Sayeda Meeraj1
INTRODUCTION
LITERATURE REVIEW
Early Developments (Early 20th Century)
Birth of Queueing Theory (Mid-20th Century)
Expansion and Applications (Late 20th Century)
Modern Developments (21st Century)
ANALYSIS
Single-Server Queuing Models
Multi-Server Queuing Models
Priority Queuing Models
Network Queuing Models
RESULTS
Optimized Customer Flow
Reduced Wait Times
Improved Service Efficiency
Enhanced Customer Satisfaction
Data-Driven Decision Making
Operational Cost Savings
Competitive Advantage
Case Studies
Checkout Counter Optimization
Single Queue Multiple Servers (SQMS)
Self-Checkout Lanes
Virtual Queuing Systems
Predictive Queue Management
Priority Queues for Special Customers
Queue Feedback Systems
Dynamic Signage
Staff Scheduling
Continuous Monitoring and Adjustments
CONCLUSION
REFERENCES
Subject Index

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